Add Mood with Nostalgia…

There may be nothing quite like roses and soft autumn leaves that brings forth sweet nostalgia for me… Roses past their prime or pink tinged rosebuds that are still full of promise. And I tend to prefer the softer side of Fall with the pink and red leaves.  A basket full of roses cut from my own, set by our picket fence are precious to me because I know they’ll soon be gone. Then as they wilt and dry, the soft scent is a reminder of a good season of blooms.

Old roses tend to be destined to be pressed or dried- held within the pages of a well loved book. I found an image of beautiful autumn leaves….there may be no more nostalgic image you could offer than a carpet of fallen leaves. Still. A wedding bouquet and the memories of a romantic getaway. We want to keep them all gathered in our imagination.

Mood. One of the most effective design tools we have. To create responses from our life’s imagination of simpler sweeter times. Sweethearts, proms, weddings… Nostalgic mood enriches emotional appeal- a sense of safety, security- of meaning and of times we felt loved and part of an affectionate community. To bring forth the ‘then and now’ – recreates pleasant moods.

In design, Mood is best used to stimulate good emotions. Recollections of sweet scents and exquisite events- puts us in a positive frame of mind. As a marketing tool- make the customer feel good, make them feel a stronger connection to your brand- form closer relationships to you through kindness, sentimental and pleasurable emotions. Folks are drawn to a more personal shopping experience these days. You might say- marketing and branding has joined the ‘slow food’ and ‘slow clothing’ movements, with thoughtful production of resources.

Good marketing sets aside the ‘overwhelm’- the tyranny of urgent demands on our time. Take your readers, your customers on a sentimental journey. Give them kindness, beauty and positive nostalgic mood. They’ll love you for it.

What better way to flourish and grow, than with a nostalgic sentimental mood? Creating Mood is a Design Principle you’ll want to employ over and over again.

Love y’all, Brenda

Indigo Blue…

Blue is the most beloved color around the world. The color of loyalty, honor, order, calm and healing- Blue is the color of the sea and sky. Classic Blue inspires trust, respect and invokes responsibility. Blue was named the Color of the Year 2020 by ™Pantone- the leader in predicting color for fashion and home decor. If you’re wondering how to spruce up your wardrobe, your home even your online catalogs- look no further than the Color Institute for inspiration.  For fall and winter, the blues are darker and classic. Even the green of this season’s color story has a hint of blue. The whole year has had several shades of Blue. Take a look at your catalogs- chances are you’ll find a hue for you!

Indigo is grown on almost every continent in the world. Here in the USA, you may be surprised to learn that the most successful grower and producer of dye was a young girl named Eliza Lucas Pinckney of South Carolina. Educated in London, her favorite subject was Botany. Eliza’s father, a British soldier based on the island of Antiqua, had brought his sickly wife and their two young daughters to the colonies believing the climate would be better suited to his wife. He was dispatched back to Antiqua, leaving 14 year old Eliza in charge of the family estate. He sent indigo seeds from Antiqua to Eliza to experiment with growing. After three years of experiments- the 17 year old had perfected, not only growing indigo- she was producing dye cakes. There was a great demand for the dye in England for military uniforms. During the course of her production in years to come- it has been said that the Emperor of China preferred the color of Eliza’s dye above all others, for it’s unique luminous color.

Eliza also revived the culture of silkworms, indeed her signature look was a Blue Silk Dress. Tens of thousands of pounds were produced by her estate. She married young, had two sons and her husband died while Eliza was still considered a young woman. At this point, Eliza was running her father’s estate and her husband’s as well. She had become a patriot. One of her sons signed the Declaration of Independence, the other became a Diplomat. Upon Eliza’s death at age 71, in 1793, George Washington, at his request, served in Eliza Lucas Pinkney’s funeral as pall bearer.

Indigo dyed fabric, the robes of Kings, became widely used in the States, as the common dye of Denim- the fabric of farmers, pioneers, working folks and of course for uniforms and business attire. Indigo is no longer widely grown in the US, yet in recent years, a revival of sorts, to make and use natural plant based dyes has occurred, among them is small batches of safely harvested indigo. Though, India produces what has almost always been considered the finest.

Be inspired by Eliza, use Blue in your own artwork, backdrops, designs and yes, even in business. This young lady used her love of home, family and botany to build a life through wars, crisis, loss and upheaval. Perhaps the need- or perhaps the color Blue inspired her!

I’m a believer that Color tells a story, before you read a word. Color is one of my top 9 Elements of Design. Make seasonal shifts of your own- with a generous amount of Blue!

Love y’all, Brenda

*Indigo was produced in Eliza’s day under very harsh conditions in my country, which began in the late 1600s and early 1700s.  The story of Eliza is told to inspire not to laud the production practices of Indigo.*

*This post went out recently and somehow disappeared from my feed! Please excuse any inconvenience this may have caused!

Light…

The gleaming car pulled up to the lamplit curb. A doorman saw the glint of a diamond stud as a bejeweled slipper gracefully stepped out, the satin ball gown caught the sheen of moonlight- he caught a whiff of jasmine and gardenia. She glided into the ballroom. Chandeliers reflected in the mirrored walls throwing sparkling light which competed only with champagne flutes and silver trays. A fountain splashed crystal droplets. And, holding court on the buffet table stood a shimmering ice sculpture. The twinkling of laughter, swirling sequin dresses and glittering jewelry created flashes of shimmering glimmering delight. Taking a flute of bubbly champagne, surely she would never forget this delight-filled night.

Okay I made that up Still. Even describing Light lends sparkle to the written word. Of the design principles I follow, there is none more important than light. Light. Number 1 of my 9 Elements of Design, stands alone.. Every other principle depends on light. Color, Texture, Mood, Shape and Form. Perspective, Balance, Space and Time. All of these principles depend on Light.

How do you describe a sunrise without light? or when the curtains close after a play- describe the darkened theater? The play of shadows on a wall. We sense color only by complicated systems of refraction of light (Please don’t ask me to go into all of that! It’s way above my pay grade.) The list is endless of how Light changes things- everything in fact. 

Whatever you design- art, interiors, landscapes, gardens, jewelry, floral displays, your online shops, catalogs, even your blog or social media sites. Light- my number 1 Principle of Design when Designin’ Your Business. Light is your most powerful tool and- The Crowning Glory of Design. 

Love y’all, Brenda 

Greens…

Greens, the freshness of them, all year round. In spring, I have to admit the tender leaves are such a relief. The first spinach salad with nothing but a simple vinaigrette, perhaps some slivers of onion and lots of bacon are a wonderful treat! We enjoy broccoli all year round yet, I do love it when we’ve grown our own! When grapes are in season, they are plumper and better than the rest of the year- and go with almost anything.

Green… eating green, is a healthy thing to do. When my children were small, I would say- ‘Eat your green vegetables- they have B vitamins, the Beauty vitamins!’  It must have worked because they are beautiful healthy ladies who truly love their vegetables, green or not. If I have a fresh cabbage, I cut it in thick slices and use it as a ‘nest’ for meatloaf or stuffed green peppers- it’s double whammy of deliciousness!

Collards are a favorite in the Deep South. I took some tender leaves, smeared on a cheddar, blue cheese/ pecan mixture; rolled them up. On a grazing board they were amazing- no cooking required. For the recipe- it’s called Camellia’s Bleu Pig A similar thing could be done with kale or chard- which is so beautiful.

A staple green vegetable  here, is the ever present Celery. Take a look at them- filled with a soft cheese mixture- then three stalks are pressed together Tied into bundles and chilled, it’s another addition to a charcuterie board. When sliced, they turn into Camellia’s Celery Blossoms  It’s amazing what a bit of crunch can do, look how pretty and fresh these simple blossoms are!

So? Why all the green? Well, I’ve just sown some salad green seeds, we have time for another round as we head into Autumn, and it’s always good to have easy nibbles on hand.

Then! there’s that Color I love talking about! Color is one of my 9 Principles of Design.  Green comes in so many shades and plays well with others…look at how pretty green is with dark burgundy salad leaves! For every color, there’s a corresponding Green that will add a bit of freshness to anything- your Wardrobe, Online shop, your Photography Backgrounds and Backdrops, any of your Designs even your Blog or Social Media feeds!

Green always sends a message of life, growth, nature and freshness that no other color can quite pull off. I personally think green is a neutral. Just think green leaves or grass- everything goes with Green. It’s just  the color to add those Beauty Vitamins to  anything! Color as a Principle of Design- is an amazing tool!

Love y’all, Brenda

Patina…

Patina… that magical thing that happens with age. I find it fascinating- maybe because I have a bit of patina myself. Ok, more than a bit. Still. Patina was originally a word used for a thing that happens to copper when it’s exposed to – well, life. Gradually patina came to represent objects that had been around a while, traveled through more than one experience- looked at life’s inevitable hardships and instead of becoming bitter became more beautiful and interesting- simply because it has survived and continues to thrive.

Patina holds within it, stories we may never read- through doors that have been the silent listeners to a time we’ve never known. They may not be shiny and brand new- yet, they’ve figured out how to be old, determined and useful.

One of the things I enjoy while traveling is taking photographs of architectural elements- especially those with patina like that wrought iron fence in New Orleans (oh, how I miss that old girl this year!) Patina is a good historical teacher who isn’t the least bit hysterical- especially when it comes to aging.

Now, it’s important to me that you know- I love all of you with all of your amazing talents, yet what always surprises me are those of you, who have a bit of age on them, seem more stable, less stressed, more inspired and less complicated or competitive- more willing to try new things. The ones of you who’ve realized that the last thing you want to do- is wake up and realize you didn’t do the things you were meant to do.

If possible, age should never be the limiting factor on potential. Patina is proof of timelessness- of a life fully lived. Just know, when you see patina anywhere- even the lines on a face, a bit of exposed brick, rust or peeling paint- you’re looking at proof that getting out of your comfort zones, staying strong, rising to the challenges, weathering the storms – results in something real, valuable and beautiful. Patina. Admire it. Aspire to it. Appreciate it in yourself.

Patina is a design trick used by the finest stylists. Take a tip from them. Use items with patina for your props or backgrounds. If you’re traveling, even in your own town- try to find and photograph patina. It’s beautiful and, I think you’ll find it everywhere you look.

Love y’all, Brenda