August and September…

Hello! I hope you’re having a Great Week! It’s still hot where I live… though as Back to School has started here, I’m thinking of cooler days, Fall travel plans, seeing big plump pumpkins and enjoying all of you! Thank you for your kind responses to my blog- it means the world to me. Why? You always make my day, wherever you are! If you’re new here? Wonderful to have you!

This will be an important post, why? Because it’s Time Sensitive! I wrote about this in my last newsletter yet! It really needed to be at the top of a newsletter not at the bottom! (that’s where I generally put the best marketing stuff)

Number One! August and September are the Best Months of the Year to Launch new products! Let me say that again- August and September are the best months in the Retail Calendar Year for Launching New Products! I can hear some of you now saying- but what if I don’t have a new product? Well, create one or repurpose something you’ve had before! It’s a great time to do it! Time sensitive means- You literally have just Six Weeks! *This is true worldwide, not just in the US.

white and black polka dot gift box on white textile

Number Two– actually helps you with Number One. Commit right now to creating one piece of Content every day! Did I hear a groan? Here’s what you did not hear- I didn’t say. Create an IG post every day. I didn’t say you have to do a Reel or Video every day! I said, ‘Create one piece of content everyday’. If you need to batch 7 pieces of content to use throughout the week- Please do that! An IG post per day? No, I didn’t say that either! My “One Piece of Content Strategy’ is this:

  • Post to IG- probably my usual 3 times per week. I may increase this to 4 during August and September.
  • Create a unique Story for my IG- a Reel, short appropriate to my brand or my personal life, that I choose to share. Probably more than one!
  • Create a PDF or something new to offer folks who might be interested in my online course. It’s always good to be creating new content! Maybe I won’t use it right now, but it’s something I can use later when I’m pressed for Time!
  • Add a video to my small YouTube account- this is, after all the 2nd largest platform in the world! Or add something new to my Pinterest account- which has been sadly neglected.
  • Create Compelling Content for this Newsletter! *please note: the Algorithm doesn’t change your email list! And really? it rarely affects your blogging efforts either!

Since my Online Course is now in the Launch Phase, I don’t want to miss an opportunity to tell you a little about it- Be Unforgettable Beginner’s Guide to Visual Marketing will help you learn how:

  • To share your values with color before you write a single word! (Saves so much time!)
  • Not sure how to do a layout for your social media sites so that it really looks like a Brand? or as I say- like a beautiful Virtual Shop Window!
  • Not sure what images to choose and use? I teach you that with my Favorite Props, Materials and Images! This includes some tips about the difference between Product Shots and Social Media posts.
  • Don’t like Writing Content? I get it. I’ll teach you time tested proven methods, easy and fun too!
  • Really dread Marketing your products or aren’t sure how? In Marketing 101, you’ll learn methods that won’t feel icky or salesy!
  • In just over a month, your site will look wonderful, I predict you’ll be thrilled!

I always say: ‘The Sooner Your Site looks beautiful and your Copy is Compelling, the sooner your products will begin to sell!’

Here’s the link to my course: https://camellia-s-cottage-blog.mykajabi.com/about-course-copy-1-ed7ee1ac-4438-4133-968b-ffee43106f2b

All the best if you have new products or services! I hope August and September are truly successful! Would love to hear from you!

Love y’all, Brenda

Creator- Be Unforgettable Beginner’s Guide to Visual Marketing

Learn. Dream. Grow…

Hello!

I’m back at my favorite place- this Blog! If you’re new here? So glad to have you! Recently in my marketing newsletter- I shared a few tips on discovering your Hidden Talents. I realized I might not have shared one of mine. It’s continuing to help me now!

Teaching has been a side benefit of spending 30+ years in Retail. I love teaching. Public Relations is a big part of Retail and Marketing. I loved being sent out to teach what I know.

I worked with a Community College Program which prepared women to re-enter the workplace after being homemakers for many years. The reason? Most had faced Divorce, Disability or Death of a spouse. They needed to be inspired, to find their best skills, and convert the organizational and social skills they had used as homemakers into Income. I was the inspirational speaker for a good many years. I loved it!

Another grant-based program I worked with helped disadvantaged women develop confidence and be dressed appropriately for job interviews. Develop Capsule Wardrobes, as we would say now. Taught how to find these on a strict budget, using thrift stores or consignment shops. Once they were hired, we helped them learn how to work with the public and gain confidence in the workplace.

Other teaching opportunities came my way to encourage, train, motivate and inspire women. These were groups who were already in Professions, Careers or Leadership positions. Highly educated successful women- who as successful people Do– continue to learn, continue to improve- often just by going back to basics, then taking their careers to a new level. These ladies inspired me to pass along what I had been trained to do, to Teach what I had learned through my own work. To this day, teaching is still one of the most satisfying aspects of my life.

Real Progress comes when we Learn. Dream. Grow. For me? I have taken several online courses in the last few years, each one has helped me update my skills, often going back to basics and being part of a community that continues to Learn. Dream. Grow. 

Truth? Those teaching opportunities combined with my retail experience still helps me Learn. Dream and Grow. Believe me, learning how to write an online course, do training videos and actually figure out how to load it onto a new platform? A steep learning curve for me! And, it didn’t happen overnight, it took over a year to write and get it out there and don’t even get me started on All of Those Years in Retail! So? What’s in this post for you? Don’t pass up opportunities. If you’re asked to do something outside of your comfort zone? Realize it may come in handy sooner or later. Don’t ever stop learning or growing. And Don’t Forget to Dream! Dreams are the fuel of Ambition.. ah but that’s for another time! See you soon!

Love y’all, Brenda

Creator – Be Unforgettable Beginner’s Guide to Visual Marketing

If you’re interested in finding out more about my online course- click the link! Thank you- we’re having a great time and believe me these folks going thru it now are Unforgettable!

https://camellia-s-cottage-blog.mykajabi.com/about-course-copy-1-ed7ee1ac-4438-4133-968b-ffee43106f2b

Hidden Talents…

Hello, here’s a sample of my Marketing Newsletter!

I’m so glad you’re here! July is just a few days away… I wanted to share a few things with you about July. Before I do that, let me tell you that as always, I’ve read a lot of marketing articles this week and I listened to two particularly good podcasts- one was about doing something positive that helps prevent or even ‘cure’ the feeling of being Burned Out. It’s basically about taking a break. Two takeaways? Working yourself to exhaustion? (some think this is a way to seek approval) Or constant striving for perfection? (some say- this helps us feel more acceptable). All I know for sure is that Burn Out is Real. July might be the time to work a little less. Think about what’s working and what’s not. What’s missing from your life and how to add those things you need.

The other podcast was insight into how successful folks who are either hardworking or have a genius for certain things that helps them be a cut above other folks. The ones who have a combination of both- tend to be the most successful. The Truth lies somewhere in between- a successful life is far more beneficial. Yet! Here’s something the behavioral psychologist who was being interviewed added a caveat she felt we need to know. She noted that even successful folks have also been through two years of a pandemic and now are well into the 3rd year with multiple problems on many fronts. She said a disturbing trend has come up with the subjects in her long-term study. They’re losing Hope. She said that just platitudes aren’t necessarily helpful. She suggested that if Loss of Hope is creeping into everyday life- do some things that are out of the box, push yourself a bit out of your comfort zone. I think July is a great time to focus, at least some of your time – On Yourself.

Which brings me to this: Find Your Hidden Talents. Here are 3 Ways.

  1. Follow Your Free Time. What is it that you love to do in your Free Time?
  2. What Things Do you find Easy that other folks Struggle With?
  3. Follow the Money. Yes, you read that right! Look at where you spend your money- aside from the monthly bills. What do you spend it on? Or, what would you spend it on?

Get your pencils sharpened and try to answer those 3 things. You may just find a few Hidden Talents. They could be amazing assets to your Business or open up your mind to the possibility of Change.

Okay, Okay- I know you’d like some Marketing Tips! I have those too! First the bad news- July is the slowest month for Retail. Especially this year, folks are taking trips, enjoying vacations and frankly they just aren’t that into buying stuff. I know you don’t want to hear that! So!

Remember, sometimes Less is More. Here are 4 Things to Do for your Business in July.

  1. Just for the month of July- focus on a media form that you’ve neglected or wanted to do. I don’t mean abandon your favorite. For instance, I’ve been neglecting my blog and wanting to do a bit more on Pinterest. You may want to start a YouTube Channel. If you don’t want to add another social media site- Do a Vision Board. I did one recently and it’s surprising how much I enjoyed it and one or two things have already manifested themselves! You may be surprised how just one little shift or change may help your business. I know several who are taking courses from Art to Personal Development and are enjoying the change of pace. I’ll applaud educating ourselves any time! At the end of July? Keep the Practice or Not- it’s up to you!
  2. Start Talking Now about what you’re planning for Back to School or just September. Maybe open Wait Lists. You could also do a Soft Launch of a new Product- folks love to know these things. You’ll have to trust me on this. Talk about a trip you’re taking, a workshop or a challenge you’re participating in and add how you think these things will help your business. If you’ll be posting less, give folks a heads up, let them in on things.
  3. Ok- here’s the Marketing that works in July- Dollars Off. Remember, you’ll get farther with dollars off than Percentage Off. This is true all year round. In addition, July is also a good time to run a Giveaway. (I’ll be doing some of that myself! If you don’t want to do that? Do a Free Gift with Purchase. I will also be doing this as well! These are proven ‘helpers’ for Marketing in July.

I’m taking my own advice right now! I have a Giveaway for You! I hope it will lower your stress levels. It’s 31 Days of Content! All done for you! It has some Pro Tips for how to personalize it for the type of business you’re in. And here’s the link to it:https://camellia-s-cottage-blog.mykajabi.com/pl/2147601292

Hope you have a wonderful week!

Love y’all, Brenda Wyatt

Creator of Be Unforgettable Beginner’s Guide to Visual Marketing Online Course

If you’d like to subscribe- send me an email at brenda@brenda-wyatt.com

This is not Urgent…

Hello!  I hope you’re enjoying a new season! In my newsletter this week- the subject line was actually – ‘This is not- Urgent, a Reminder or the Final Hours’ I hope you know by now that I love to keep up with marketing trends. I recently read a reputable business site and the title was something like- ‘How to Get your Emails Opened.’ Those techniques in my newsletter subject line- Urgent, a Reminder and Final Hours– were just a few of their suggestions! No! I’m sorry, that’s not my style. Maybe if it’s from a retailer who I trust- though still doubtful. I don’t believe those tactics work- they’re stressful, seem icky and spammy to me. 

In fact, another highly reputable site and whom I trust further stated that words in the Subject Lines like Free, Reminder or Percentage Off are overused and have negative open rates. Whoa! Who wants that? Okay, so what will work? Here’s a few in my personal inbox that I plan to open-

  • ‘Countdown to Summer’ This is a new collection from a retailer I love. 
  • ‘Classes Start Today’ – I signed up for those. 
  • ‘Today Only’ I’m still deciding, though it’s not as much of a put off as others
  • ‘ 10 Ideas to Refresh.‘  It’s Spring here. Who doesn’t want a Refresh?
  • ‘The One Thing You Should Know’ Folks love Lists or that One Thing. 
  • ‘Let’s Talk About…’  Ok, women tend to like these subject lines. Men usually don’t. 
  • ‘Cleopatra’s Favorite Perfume.’ Now, really who doesn’t want to know that? Ok. Maybe just me. It’s thought to contain myrrh, cinnamon, fruit oil- probably from dates and pine or cedar resin. Apparently, the recipes for the fragrance have been found in ancient writings. I’m not making this up! This is from a reputable History site. So, yes! I trusted the information.

So! How do we actually get folks to open, read or even just scan our written content? It’s like anything else- Develop a relationship with the reader, stir in that Know, Like, Trust factor and you’re on your way. Some of our titles or subject lines should be Specific and Straightforward- like ‘Classes Begin Today’. And there are those which use a play on words- which I tend to like. Still others create interest, are quirky and fun- obviously Cleopatra’s Perfume checked all of those boxes for me! 

I want folks to feel happy, intrigued and curious- not stressed out with another Urgent Demand- unless it’s really Urgent– let’s avoid that! 

We want whatever we write to be a pleasure to read. Something they will enjoy. It’s always about Information and Inspiration. Speaking of that! If you’d like to subscribe to my newsletter- it’s free but not in the subject line! Just send me a message and I’ll tell you how to get on the list!

I’ve been posting about Color lately on Instagram. Here’s a download from my course about Color Mapping-

Click Here:  “C:\Users\sunni\OneDrive\Color Mapping for You.pdf” It’s a fun way to find out your Color Values- I have more training available in my course!

opening-slide-for-courseSpeaking of which- We are having so much fun with ‘Be Unforgettable- Beginner’s Guide to Visual Marketing.’ If you think this is something you’d be interested in- I’d love to have you! Here’s the link to find out more! https://camellia-s-cottage-blog.mykajabi.com/about-course-copy-1-ed7ee1ac-4438-4133-968b-ffee43106f2b

Love y’all, Brenda