7 Easy Marketing Tips…

Working on my newsletter a few weeks ago, I realized I wanted to share part of it with you! It’s the short version of 7 Easy Marketing Tips. No one knows your business better than you do. Yet, most don’t really like the marketing part of business. Okay, this isn’t one of the 7 Tips yet may be the most important thing- Change your Mind from ‘seller’ to Becoming a Trusted Resource. How? Here’s 7 Easy Ways:

  1. Put together Gift Guides, not just seasonally or for holidays. These really work all year round. You can get started with Mother’s Day which is in a few weeks in the U.S.
  2. Offer Ideas- all. the. time. Let’s say you sell perishable flowers, offer ideas for extending blooms or a pretty vintage container. I sold fashion on straight commission for years, yet I walked my customer over to the shoe or accessory department and made a few ideas before turning her over to an associate there. This really works!
  3. Offer Gift Certificates. Product or Service based businesses should offer these year round. If someone has come to your site and looked around? Well, you could always make sure they know you offer Gift Certificates.
  4. When I worked for international fragrance companies, we offered a Gift with Purchase at holidays, yet we always added samples– all. year. round. Now what does that mean for other things? Well, if you’re a baker: Offer a simple recipe for compound butter or easy frosting. I know artists who have notecards with a print of their art. Often, these are inserted in with the purchase or used for…
  5. Stay in Touch with your existing customers! A simple note or email- ‘just checking in’ or ‘so good to have seen you’, a sincere ‘thinking of you’ goes a long way to building that personalized shopping experience. Which brings me to this:
  6. Provide Value. What does that mean? It really means- ‘Add Convenience.’ A length of ribbon, a small gift tag, simple gift wrap or a tiny surprise that adds joy to the shopping experience.
  7. The All Important 5 B’s – Be Memorable. Be Consistent. Be Informative. Be Kind. Be Grateful. Let’s face it everyone wants information and inspiration yet, ‘Thank You’ goes a long way, no matter what you do, create or sell!

Hope this help if you are marketing…anything! Love y’all, Brenda

*My gift to you is a free newsletter! If you think this is something you could use, email me at brenda@brenda-wyatt.com I’ll be glad to add you to my list! And! What do I market? Well, after 30+ years as a Retail Specialist, I’m offering an online course all about Visual Marketing, if you think this is something use, I’d love to have you join. I’m so grateful you’re here and it’s impressive when anyone writes a blog, builds a small business or offers great services! You will have lifetime access to it, even as it’s updated. It’s 5 mini courses in one course and you can find it through this link; https://camellia-s-cottage-blog.mykajabi.com/about-course-copy-1-ed7ee1ac-4438-4133-968b-ffee43106f2b The Name of it is: Be Unforgettable- Beginner’s Guide to Visual Marketing

Blooming in Harsh Light…

Times are harsh. They have been for quite a while. Over 2 years now, we’ve all witnessed Disease, Death, and Destruction and have had our share of exhaustion, even depression. The truth is life has been and still has been harsh. Unsure of the future, we are trying to find out way and yes, some have stared so long for so long and hard- that there’s overwhelm and some have told me that they are just burned out or ‘not feeling it’ right now.’ Backing away from social media, taking a break. I understand. Still.

We do need to know how to continue posting- even if not as often and with a certain sensitivity. We need to know how to continue creating or doing business while understanding folks are bombarded with information almost constantly. The question is then, how do we bloom in harsh light? How to celebrate holidays or perhaps get away from it all for a few days.

First we must believe that we are gifted. And not only gifted, but gifted for such a time as this. Right now, it’s easy to think what we write or make, create or sell isn’t vital- in fact we may think- ‘What I’m doing is trivial compared to all of the horribleness right now.’ Am I right? When what we are really thinking is – ‘What I do doesn’t matter.’ Oh yes, it Matters! Why? Well, let’s say we are thirsty- yet in your own special talented way- you go the extra mile and make a simple glass of water special- you add sprigs of fresh mint and limes. You’ve found a way to beautifully quench thirst.

It might be easy to say what we do or create or sell won’t bring World Peace or whatever it is that you’re thinking. Yet. Who are we to Decide what Folks Want or Need? Yes, be sensitive in your posting yet remember this- Folks need Beauty. Folks need Gifts for Celebrations. Folks may want to uplevel their Skills or Businesses. Folks who are burned out may need inspiration or even coaches and services- trying find ways to bloom in Harsh Times. You could be that person. You could inspire someone today. Do you recall how many of us found our gardens immensely helpful in the first lockdowns?

We never know what will happen, what I do know is that what you create, sell or offer could make all the difference in the world to someone. You may think you’re just one beam of light when really you can light up the night just be being the best sparkling effervescent unforgettable You.

That Quote? It’s true. I wrote it during the pandemic- I had to refer to it in harsh light. I read it often as I began writing and creating my course. On days when I wondered if it would ever see the light of day! Well, now it’s Live. It’s done with love going out into the harsh light of this world with hope that it might help someone… We never know, still we must go on.

Love y’all, Brenda

Here’s the link to my Online Course. Be Unforgettable- Beginner’s Guide to Visual Marketing. In this fast paced marketing world we live in- we are All Beginner’s at something- the Marketing Portion is of special interest. Though, I do take you through the Steps of Visual Marketing. If it’s something you think you could use it for your business or dream of one, the link also tells you how to join. Thank you.

https://app.kajabi.com/admin/sites/2147488395/landing_pages#

Unforgettable…

Hello There! Here I am in living color talking to you from my phone! If you’re new here, thank you for stopping by! I’ve added a little bit about myself, my blog and what I’ve been up to in the last few months! If you’ve been here awhile, thank you. I really do appreciate you. You’ve made blogging unforgettable for me!

The video explains a little bit about my journey in blogging and my brand new online course called- Be Unforgettable- Beginner’s Guide to Visual Marketing. It’s gleaned from 30 plus years in Retail. I was so fortunate to work with amazing visual stylists- what they taught me or showed me, was a tremendous help in developing my 9 Principles of Design which are included in this course.

There are 5 Main Things I think even folks who’ve been around a while should know about Marketing online.

1. Express your Values through Color. This is one way the big brands develop their logos and more!

2. Use the 9 Principles of Design for Styling. This is how You will be Unique.

3. Create, Choose and Use Compelling Images. This is how you Draw Folks into your sites.

4. Become a Storyteller. Make your Audience Feel Something. As Seth Godin said- ‘It’s not about the Stuff you Sell, it’s about the Stories you Tell.’

5. Create a Personalized Shopping Experience. This is the essence of Marketing 101.

All of this, including personalized Color Mapping, a 50+ downloadable workbook, the 9 Principles of Design, 20 pages of Props, Images and Styling Materials, 15 Writing Lessons to Create Content with Confidence, Marketing 101, Lifetime Access and more are included in my online course- Be Unforgettable- Beginner’s Guide to Visual Marketing.

https://camellia-s-cottage-blog.mykajabi.com/about-course

Because I’d rather serve the many, rather than the few- it’s very reasonably priced for 5 Mini Courses in 1 Program. I hope you’ll take a look at it. If it’s something that would help you grow your business, pursue your dream of owning a product or service-based business or add to what you already know, just click the link above, I’ll be glad to answer any questions you might have!

I’ll be back to my regularly scheduled program soon! Thanks for watching!

Love y’all, Brenda

Mushrooms- the Extraordinary Ordinary…

Why this talk of Mushrooms? Well, I love to take something ‘ordinary’ and make it extraordinary. It’s a fun way to write, design and add that extra special something. Here- mushrooms use my 9 Principles of Design. Texture and Mood, two of my favorite design principles. Mushrooms, lichen and moss see to add something mysterious and magical to a woodland walk. They add something special to a warm bowl of soup or a rustic tart.

And oh yes, there’s a natural artistic expression of the ‘ordinary’ mushroom. The underside folds or gills look at once ancient and modern, even when recreated in fabric stitchery definitely add that whimsical mood. The stuff that adds an extra dimension, especially this time of year.

Whether the mushrooms are a singular find on a damp forest floor or a basketful, we are enchanted by mushrooms. And when you consider that for a mushroom to grow, it requires almost perfect conditions. If you see mushrooms growing, that’s a sign of good rich soil. It’s incredible to me that mushrooms grow in dim light without any fanfare and yet are so unique.

Texture? Yes. Mood? Oh yes, we also love moody light and we must not forget to add Whimsy which is the subtle ‘mood lifter’ which is always welcome especially as the holidays draw near and ordinary day grow dimmer. I don’t know about you, yet I want a bit of the extraordinary ordinary. Mushrooms, anyone?

Love y’all, Brenda