A Writing Lesson using Doors…

A fun way to Write is to assign Human Characteristics to Inanimate Objects such as Doors.. It’s no secret that I love architectural elements. I take photographs of fences, railings, windows, shutters, windowboxes and more…especially Doors. Though this Writing Lesson may focus on doors, the technique applies to any inanimate object of your choice.

Take this first block of doors… that White Tool Shed, she’s a hard worker, down to earth with an unexpected flair for the dramatic with that blue door. The Hidden Door on a side street strikes me as a shy, private one- though hoping to be found, she secretly longs to stand out. That impressive Pediment in Constitution Hall, speaks of confident authority- yet one who probably wears sensible shoes. In contrast, there’s the humble thrifty landowner who probably caught paint on sale and didn’t give a whit about that showy color! Don’t you know that’s true!

In this block, there’s the introverted nature lover who obviously enjoys quiet and solitude. Bermed in, yet that blue Door is ready to welcome a friend or two. Now, the pretty Door with a Vine is a cheerful soul, a generous gardener who offers rustic dinner parties after holding a cooking class. Don’t you love her already? Oh my, that amazing Ornate Exterior has amassed a fortune, is also home to a fashionista. She’s a not-so-subtle standout with impeccable taste. The humble rustic door is concerned with protecting house and home- how do I know this? Well, it belonged to pioneer Kit Carson!

I had to include at least one window, a warm, open, happy personality, who allows us to see just the right amount of her humble home. as she breezes easily through her life.

Of course, the opening image is a Sanctuary Door- welcome, wise and strong. It’s as if She knows, at some point in our lives, we’re all going to need a discreet Listener. You know? I love them all- beautiful, unique as a fingerprint- serving their own purpose- big or small. Still. If I had to choose, it would be that white tool shed with the blue door. Why? I’ve decided that she’s actually a ‘Work in Progress’. Yes, I definitely relate to that! Which one would you choose? And, if you’d like to give it a try, assign human characteristics to an inanimate object like a Door.

Love y’all, Brenda

P.S. If you’d like to be on our mailing list for the free planning guides- drop me an email at brenda@brenda-wyatt.com

Creative Possibilities…

Paintbrushes symbolize creative possibilities, and represent the possibility of Change. It’s said if you dream of paintbrushes- it’s possible that you see yourself doing something unique or the desire to accomplish something worthwhile. If you’re not sure what or how to write, start with a plain or simple image of something sort of common or mundane. Look up the symbolism and you’ve got the start of a great story.

It’s been said that artists prefer wooden brushes made of pine- an evergreen. To paint something that achieves lasting form, meaning and value. And, then there’s Color. Color is the Workhorse of Design. Before we ever read a word, our brains have formed an opinion. Your color choices, your color story has- well, it’s told a story. If your color story is complex, the viewer decides- ‘I don’t have the mental energy for this.’ Am I right? In today’s world of massive amounts of information coming at us- from many directions.

From a young age, we develop emotions around color. Color forms the texture of our lives. It’s been said, ‘ Use language on a 4th to 7th grade level.’ Why? It’s not because we aren’t smart. Because.. a message should be easy to understand. The same is true with color – your color message should be easy to understand. Never be afraid of possibilities, change or to accomplish something worthwhile- achieve something of value. Use Color to start the conversation, evoke good feelings and opinions.

Yet, above all, Keep it Simple. Simplicity is often the most difficult design or art form to achieve- yet Simplicity tends to accomplish something long lasting and worthwhile. Memorable. These are Notes to Self and to You- I hope you dream in Paintbrushes and that Color is the Fabric of your Life.

Love y’all, Brenda

P.S. please notice- in writing, use symbolism such as paintbrushes. Then, color begins the conversation, let the image set the scene and then begin telling a simple and easily understood message. That’s a winning combination every time.

P.S.S. The July Planning Guide is ready- and it’s chock full of information to take you right into the Fall! In fact, there’s a major Color Story in this guide- an interpretation of the Fall/Winter Colors of 2021! These guides are free. Send me an email at brenda@brenda-wyatt.com

Weight…

Weight.. could we talk about weight? No, no, no- not that kind of weight. And, could we talk about Balance? Okay, weight and balance aren’t just for those amazing Health and Wellness folks. Still. Weight brings Balance to your Visual Designs, especially in 2 dimensional designs such as we find in advertising, on our blogs, in other social media- in other words Photography Graphic Design is 2 dimensional and flat.

On a recent trip to New Orleans, I was having a Ball posing next to a rather weighty Urn.. it occurred to me that weight in graphic design brings Balance and Interest which you cannot achieve any other way. Then… as if to reinforce my thought process, I saw a vintage scale in the French Market. Scale is another one of those words in Design that relate to Balance. Though this scale was for weighing things! So… I jotted down 7 Ways to use Weight in Visual Design.

  1. Use contrasting color. (Apples anyone?)
  2. Move the ‘important object’ away from the other elements in your photos.
  3. Be careful with Font Shapes, Size and Form- especially for Quotes. *Folks are 3 times more likely to pause and read a well done quote- so it’s important to create them well.
  4. Use a singular object. Negative Space does add ‘weight’.
  5. Add a human being- yes, even if she’s faded standing next to a big iron urn!
  6. Use distinct or complex imagery. (Fill up the frame.)
  7. Increase the size of your image. (The first image is a good example)

Here’s the thing, Weight adds emphasis, importance and interest to your visual designs. Weight balance an otherwise same scale photography. Photo after Photo on an Instagram feed for example which are all the same- may look balanced yet not as interesting. Or you may use several photographs on a blog post, yet if you shift the ‘weight’ as listed above in your photographs, they tend to be more eye catching. The same goes for Store Displays. Adding things of different weights or sizes to your displays make them more interesting.

Weight also signals that there might be something interesting or important in the message you’re sending to your reader. *A warning here… Weight can be overdone and perceived as ‘shouting’. Even type fonts can be a little too bold or scary!

Have a wonderful week, folks. You’ve just gotten a message to ‘Add Weight.’ Couldn’t resist that one!

Love y’all, Brenda

The July Planning Guide is almost ready! July is a pivotal month in the Retail Calendar. This one will be different than the others to reflect the upcoming Fall/Winter Season. If you’d like to receive it- send me an email at brenda@brenda-wyatt.com

Waiting in the Wings…

Have you ever felt like you’re ‘Waiting in the Wings’ ? At every age and stage, even when starting something new…there’s that Waiting in the Wings state of mind. Cambridge Dictionary describes it like this:’ If someone is waiting in the wings, they are not yet active or important, but are ready or likely to be soon..’

You may have practiced and prepared. You may have the perfect costume or background for your performance and yet there’s that waiting time.

You may have the prettiest or the most photogenic scene set up and yet, you mind tells you that there’s always someone better than you are. Did you know there’s a physical reaction to waiting in the wings? There is. When you’re in that area where activity on the stage can be observed yet the audience cannot see you- a place where performers stand just before it’s time to enter the stage to perform… we might call this physical reaction- Butterflies. A sensation which is a blend of anxiety, anticipation and excitement all bundled together.

You may be standing ready to undertake a new role. make an entrance or be brought to public attention. Yet, those butterflies are creating fear, they might make you want to give up…

Hang up Your Dancing Shoes altogether.

How do I know this? Because I’ve had those feelings before, okay- many times before. You have butterflies because you are afraid. You have butterflies because you’ve got a bad case of comparisonitis. You have butterflies because you Care.

When you start something new, even if you don’t have all the answers, you aren’t ‘perfect’ or you think someone is better than you are. Am I right? Well, here’s the key- lean on your preparation and your experience. Then trust your Instincts and Believe that you will Rise to the Occasion.

What you have to give is You, and that’s a very special Gift. There’s no one else exactly like You. When the Director of Life give you the cue… Come on out onto the Stage. You’ll be Unforgettable.

I’m thankful for so many who generously Take to the Stage. Ready to be available. Waiting to help. Prepared to do Something. Willing to share their Gifts. We need you.

Love y’all, Brenda

Color Mapping…

Some day… it’s something we like to say or muse about, yet Some Day isn’t a Day of the Week. In fact, it’s sort of like ‘tomorrow’ Some Day often never comes around. It’s like Procrastination or wishful thinking. Some Day is a phrase I used for a good while about doing video or coaching or writing a mini-course. And, I’ve made more cringeworthy videos than not! Yet… as I told a friend recently- if 2020 got folks doing business virtually then 2021 is the Year of Opportunity and.. that means getting something out there even if it’s Imperfect. Imperfect can still have an Impact. So!

My hydrangeas started blooming their heads off and the Time seemed right! They are such a beautiful shade of Blue- they made me want to talk to you about Color. I call Color the Workhorse of Design. In fact, of the 5 questions I ask, as a coach is- What are Your 3 Favorite Colors? Why? Because I use Color Mapping as an insight into what their values are, what’s important to them as a person. And those colors might not even be their Brand Colors or Wardrobe choices or even colors they choose for their homes. Color is a way to express Values, even Personality without saying or writing a word.

Color is the Workhorse of Design

Blue is a universally the favorite Color. In its many shades, blue represents Loyalty, Dependability, Trust, Peace, Strength and often in its darker shades- Navy Blue for instance, projects Authority, even Security. Add a bit of Green to Blue and you have the colors of the Sea or a Desert Gemstone, Turquoise. Those are a whole different set of messages.

Without writing a word, Color has spoken. Now, I have a question for you- what are your 3 favorite colors? I’d love to send you my Freebie! It’s the same format I go by! And it’s a Free Download. So! Some Day has changed to It’s Done! I’m writing my mini-course, I’ve done a video or two – and a few bloopers too! I hope Imperfect makes a bit of an impact and that the video is downloaded too! And that you’ll take me up on that free download if you’d like to do some Color Mapping too!

Thank you to all who have stayed with me during the year we’ve been through and to all who have stopped by and of course to those who have followed along! I’m grateful. 🙏Love y’all, Brenda