Free May Content Planning Guide…

The Free May Content Planning Guide is ready! Loaded with lots of holidays- the most important is the second highest Retail Sales Day in the United States- It’s Mother’s Day! Arriving early this year on May 9- it’s not too early to start planning your Sales, Product Pages and newsletters, gift guides, blog posts and social media.

I’ve been doing these Free Gift Guides since January to rave reviews! I hope you will take advantage of the May Guide. Not only will you save time, you will be able to plan, so that when you’re busy with writing posts or selling products, you won’t have to be rushed to get something out! There’s lots more days for product based or service based businesses. And if you are a Lifestyle Blogger, there’s a lot for you too!

All you have to do get it is- Send me an email at brenda@brenda-wyatt.com – put May Planner in the subject line and I’ll send it to you! Looking forward to hearing from you!

Love y’all, Brenda

Stay tuned for a new blog post with even more about Creating Content!

The Power of Visual Marketing…

Visual Marketing. I’ve been working on a project about the impact Images and Colors have on readers and more important on Marketing your goods or services. I don’t usually go straight to statistics, yet this time- the Stats are powerful. Did you know folks only recall 18-20% of what they Read? Followed by a whopping 600% recall of what they See! That’s the impact of Visual Marketing. If you have something to sell? Over 300% will make a purchase when Visual Images are combined with compelling Information when compared to Text only.

Okay, sit down a minute, take a sip of coffee., and listen up! We think we know these things yet, considering today’s world of Advertising and Online Sales. I personally believe those statistics are why Instagram is such a powerful platform for product or service based businesses. On that platform over 75% are more likely to read Content that’s combined with Images that evoke emotions. You know, I get it- We’re so busy following our dreams, we forget the boring things that make those dreams come true. Why? Because it takes time coming up with fresh content and compelling images.

Images that symbolize the Doorway to the Opportunity to present and sell your products or services. Or show someone their Potential. Tell someone what and why you’ve created your art, your online shop, your coaching services.

Whew that’s a lot of Math. And not just math, astonishing Information! So, I’ll make this short, so you can get maximum information with minimal effort. I’m almost finished with a 6 page list of My Favorite Styling Materials, Props and Images- I’ll let you know when it’s ready. Still.

Listen to this: There are certain images that Stop the Scroll, make you want to read what the content says. My top 4, (though certainly not all!) are contained in this post. If you’re a photographer, shoot these anytime you find them. If you’re not? Find compelling images like these. Free Stock Image sites abound. Start building a stable of Images you can build Content around. Images that evoke nostalgia, curiosity, calm and compelling. You have to decide what emotion you want to create. The images don’t even have to be related to your brand or product directly. Advertising Agencies have used this principle for years. You can do what the big brands do, with color, images and great content.

Love y’all, Brenda

P.S. If you haven’t guessed by now- A bicycle creates nostalgia and movement. A cup or a whole stack of cups is a proven image to project warmth and comfort. Eggs always represent Potential, even comfort for food bloggers. A Door or two! Even a bit scuffed, is always perceived as Opportunity. That’s why they’ll always make my top 4 images. And, just an FYI- you can blend stock Images with your own images, like I’ve done here. 3 are Stock Images and one is mine- I’ll let you guess which one!

9 Principles of Design…

I developed 9 Principles of Design that work for me. They all work hard for you, especially with Visual Marketing.  My Mimi was a florist and my mother dabbled in art and interior design. With that background  and some good training while working in retail, these elements were always present and I hope will serve you well.

  1. Light is always going to be the first principle. It’s that shimmering glimmer of you, the energy that makes you and your designs sparkle.
  2. Color  Which colors you choose tells me a whole lot about You.  Vibrant or calm. Passionate or serene. You see what I mean, that bright house with vibrant flowers says something…it’s hard to believe dreary folks live there!
  3. Texture. Don’t get me started on Texture…it’s been said by fine artists and designers to be one of their favorite ways to add warmth, patina and age.
  4. Mood. Mood has to be there- whether it’s a moody Angel or a whimsical sketch. Mood sets that stage without one written word.
  5. Perspective. Whether it’s peering through a window or painting a landscape- good perspective is a must have! That view is charming to me…
  6. Balance. Ahh, balance. Ok, those cookies aren’t perfectly balanced, yet they’re a good example of balance, color, light, texture and mood. I’ll admit to being so happy I ate quite a few.
  7. Shape. I could say- Shape and Form– because they are always pleasing to the eye. Beautifully shaped Eggs, rounded nest- all in the boundary of a square- yes, it pleases my eye.
  8. Time. A sense of Time needs to be part of design. Something is either bright and new or has the patina of age- history if you will. A blend in your designs is what I seek in a well designed marketing plan. It’s a blend of timelessness- daylight or nightfall- yes, give almost anything Time and it looks good.
  9. Negative Space. Though certainly not last in importance- negative space is an oft neglected art. Did you know in Retail Stores- you can always predict the Value and Price by whether things are jammed and jumbled in (low priced) and then there are high end goods which take up more real estate on a display wall or case (yes, high end- higher price). Space is the easiest upgrade- a big clean out makes a room spacious. Adding Negative Space into your displays, your social media grids, your art, writing and more…uplevels all you do!

Love y’all, Brenda

P.S. Happy Easter! and… If you need help with writing content for April, or could use a few tips- our Free April Planning Guide is there for you! Just email me at brenda@brenda-wyatt.com

Curb Appeal…

Curb Appeal. Spring seems the perfect time to think about it. Realtors agree that Curb Appeal is the great Attitude Adjuster.  3 Seconds is all it takes to form an opinion or create an impression. It’s interesting that the same 3 Second Rule applies to Social Media, Blogs or Websites. Visual Impressions are everything. Those Pink Blossoms and the Black Door would draw me in. I worked for a beautiful Garden Shop, Most of workdays I was responsible for getting the shop open- with the most important job being- a well swept, clean entrance with a focus on the door. Clean Windows, our most beautiful plants, trimmed and watered and the sign put outside.

Did you know that a clear Landing Page, like an Open Gate invites visitors to look around your site? There needs to be a balance between the Shelter and Open Spaces. The places where visitors gather and the secure shelter where the living or business is done.  A clean welcome entrance, made attractive with green living things adds to the experience whether it’s upscale or an humble place.

Inspiration is also an essential element to- well, almost anything. Approachable, warm, inviting. Uncluttered. Now that’s a word for you- Uncluttered, is your site loaded with pop up sign up boxes that detract from what your message is? Are there ads about a ‘fatty liver’ right in between your glorious recipe, scrumptious floral designs, gorgeous artwork? Is anyone but me bothered by these things?

I’m not looking for perfect, just extra good.. Give me one fabulous, well maintained feature, like that Window Box. Give me a measure of simplicity. Even if the site has more formal structures- well kept, clean swept means even more.

Ahh yes, Curb Appeal. For homes, businesses, websites and social media: There’s no doubt, Curb Appeal = Attitude Adjustment. Visitors will be more interested, inspired even excited to enter your site wherever you are!

Welcome Spring! It’s a great time to get out and look around… I’m thankful and glad you stopped by and stayed awhile.

Love y’all, Brenda

A big P.S.

The April Planning Guide is ready- it’s free and April sure looks like fun! All you have to do is send me an email at- brenda@brenda-wyatt.com

A Fresh Start with Coaching Sessions and more…

What’s behind the Green Door? It’s what we’ve been up to, a Fresh Start for Spring! Since January, I’ve been doing Free Planning Guides for Product or Service based Businesses. Dozens have requested those and April’s Guide is almost ready…

I’m putting the finishing touches on my Favorite Images and Props- stay tuned, you won’t want to miss that! Most exciting of all is- My New 1-2-1 coaching sessions which starts with a short questionnaire, that includes your favorite colors for a bit of Color Mapping of your personality.

Then, a free scheduled call- for those who qualify. I’d love to hear your story and isn’t that what we all want? To be seen and heard… You’ll take me inside the world, your work, your struggles, your dreams. After that it’s up to you- we’ll set up a coaching session- to help you get clarity for your next steps toward your ultimate Big Idea. Added in for those who do Instagram and who isn’t doing that? if you’re in business, you really need to be. Find me @brendawyatt_

We’ll talk about upleveling your IG grid because really it’s a virtual Shop Window for the world of online shoppers to see… and of course there’s more tailored to your own business needs.

You decide if one session is enough or if you need more than one. No obligation, no pressure. What I hope to help you see is that – ‘You don’t have to have everything to get to where you want to go’ just a tweak here and there might be all it takes to get your thoughts organized, decide o first steps and before you know it- You’ll have your own Fresh Start to Spring!

Send an email to me at brenda@brenda-wyatt.com for the free planning guides, the free ‘Let’s see if we’re a good fit’ questionnaire or schedule a call. ( A few criteria need to be met because time is limited.) OR  If you’re on Instagram @brendawyatt_ just send a DM there. We adding much more ‘Straight from the Heart Business Smarts’ there, with information on IG about 3 times per week.

A huge thank you to those who’ve already signed up, to those who participated in the research for what works and what doesn’t- shared your hopes and dreams, to help wherever I can. ‘Tell me Your Story’, is an amazing thing! We’re already scheduled for most of March, thank you!

And a massive Thank You to those who’ve encouraged me to begin this new venture- my own Fresh Start to Spring!

Love y’all, Brenda