Visual Marketing. I’ve been working on a project about the impact Images and Colors have on readers and more important on Marketing your goods or services. I don’t usually go straight to statistics, yet this time- the Stats are powerful. Did you know folks only recall 18-20% of what they Read? Followed by a whopping 600% recall of what they See! That’s the impact of Visual Marketing. If you have something to sell? Over 300% will make a purchase when Visual Images are combined with compelling Information when compared to Text only.
Okay, sit down a minute, take a sip of coffee., and listen up! We think we know these things yet, considering today’s world of Advertising and Online Sales. I personally believe those statistics are why Instagram is such a powerful platform for product or service based businesses. On that platform over 75% are more likely to read Content that’s combined with Images that evoke emotions. You know, I get it- We’re so busy following our dreams, we forget the boring things that make those dreams come true. Why? Because it takes time coming up with fresh content and compelling images.
Images that symbolize the Doorway to the Opportunity to present and sell your products or services. Or show someone their Potential. Tell someone what and why you’ve created your art, your online shop, your coaching services.
Whew that’s a lot of Math. And not just math, astonishing Information! So, I’ll make this short, so you can get maximum information with minimal effort. I’m almost finished with a 6 page list of My Favorite Styling Materials, Props and Images- I’ll let you know when it’s ready. Still.
Listen to this: There are certain images that Stop the Scroll, make you want to read what the content says. My top 4, (though certainly not all!) are contained in this post. If you’re a photographer, shoot these anytime you find them. If you’re not? Find compelling images like these. Free Stock Image sites abound. Start building a stable of Images you can build Content around. Images that evoke nostalgia, curiosity, calm and compelling. You have to decide what emotion you want to create. The images don’t even have to be related to your brand or product directly. Advertising Agencies have used this principle for years. You can do what the big brands do, with color, images and great content.
Love y’all, Brenda
P.S. If you haven’t guessed by now- A bicycle creates nostalgia and movement. A cup or a whole stack of cups is a proven image to project warmth and comfort. Eggs always represent Potential, even comfort for food bloggers. A Door or two! Even a bit scuffed, is always perceived as Opportunity. That’s why they’ll always make my top 4 images. And, just an FYI- you can blend stock Images with your own images, like I’ve done here. 3 are Stock Images and one is mine- I’ll let you guess which one!