It’s the little special touches, in this case, the little extras we add to our packaging that creates the magic! It was my job for well over a decade to embellish high end goods in retail stores. Nothing made ‘shiny and new’ products more appealing than natural materials.
I still favor brown paper packaging ‘tied up with string’. Adding yellowed newsprint instead of tissue to ‘found objects’ creates charm and intrigue. Jars of handcrafted jams look even better topped with rustic fabric- I personally couldn’t live without burlap or drop cloth- yes, you read that right!
Seed pods and natural spices are amazing embellishments- add a bit of twinkle- just like adding a bit of whipped cream on a hot drink! And, if you style those goods and please include the unexpected element of the unrefined.
One of my favorite and practical ways to other a single ornament is to nest the most delicate ornament is in dry moss, excelsior in offer a single ornament is to nest the delicate ornament in dry moss, excelsior in a small paper box. The humble elevates the delicate and fine. The same goes for plain notecards… I stock up on inexpensive cards- then add varied bits of ribbon for 3 dimensional designs which take just minutes to do.
And really? Forcing bulbs is such pleasant indoor gardening- a reclaimed jar with garden twine around the rim only adds to the sweet pleasure of giving.
I once bundled snips of fresh herbs, greenery tied to dried kindling shortly after Thanksgiving with instructions to set aside the bundle until the herbs and greenery had dried and toss the bundle into the Yuletide fire. The fragrance was a gentle holiday scent.When my daughter married, her hostess thank you gifts were white paper boxes filled with natural excelsior, a small pottery bird and a feather snipped from a white boa. A simple card read- ‘Thank you for Feathering Our Nest.’ I continue to do some version of that from time to time.￼
Natural or found materials are less expensive, twine and scraps of ribbon add an unexpected charm. High end or delicate products simply look amazing with a rustic touch. The reverse is also true, if the packaging is sleek and shiny and holds a rustic gift, the look is amazing.
Remember this rule the experts use- ‘Add a touch of the unexpected every chance you get.’ *Visual images that mix the ‘humble with the fine.’ look amazing too. Here’s to easy and beautiful packaging this year!
Love y’all, Brenda