Everyday won’t be Your Favorite Day…

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Hello!

I hope your week is going well! Can you feel the shift in seasons yet? When the temperature dips a few degrees, I think- Oh, it’s almost here!’ Fall is one of my favorite seasons. So is Spring. Yet, not every day of those seasons turns out to my ‘Favorite Day’. I read an article in Inc. com by Joe Procopio entitled ‘This is What Startup Burnout Looks Like’

Am I Burnt Out, no, I’m not, yet I have experienced these things. What Joe talked about was profound and true. He said:

It had stopped being fun a while ago… Not Everyday is Going to Be Your Favorite.’ Joe Procopio

If you have a business or are dreaming of one. This will always be true. Mr. Procopio continued his story. One thing he said made so much sense.

‘After every success, big or small, in business or otherwise, there’s an immediate period of letdown equal in proportion to the magnitude of the work it took to get there.’ Joe Procopio (emphasis is mine)

It took a year to create my online course– even though folks ‘who knew’ said it would only take 90 days! Nope. I had to learn more technology than I ever thought it would take. I’m a Plodder when it comes to something I believe in! And believe in my course? I certainly do! I also know my ‘Why’. I love small businesses, artists and creatives. With 30+ years in Retail, doing everything from running my own shop, selling at wholesale, working with trunk shows and with large corporate stores in fashion, fragrance and even Home and Garden Shops- I Knew I had Knowledge to share.

Then, came launch time… the success of an actual finished course was followed by the dread of getting it off the ground. I had a plan. And the plans couldn’t begin until I started posting about the Course! I am thrilled some folks agreed to become Founding Members and the first ones through were testers. Incredibly helpful people, I’ll be forever grateful to them! For the time they’ve taken and tips they’ve given me to make it even better going forward. Still, that part was harder than I had expected. Why? Because, I had focused so long and hard to get it written, videoed, uploaded and the framework it takes to develop an online course- when it was done? It felt sort of like a letdown.

And, this- We count the cost of doing business in terms of the outlay of cash it takes to do business. That’s a Known. What is almost never counted in the cost is the mindset, the emotions, the errors, the commitment, the underlying feeling of doubt- even the ‘heart and soul’ it takes to keep things going. Truth? That’s part of the real Cost of doing business.

What about you?

  • Have you created a painting, a piece of jewelry, a course or created something else you’ve invested your heart in? Then, thought –
  • I’m not liking what I have to do now? To put myself out there.
  • Or Doubts arise. I’m too old, who will listen to me? I’m too young, I don’t have enough experience. U don’t have enough followers. Then…
  • Letdown occurs. This is what I’ve been struggling with? Is this all it is?

Now that my course has Students going through, it’s a thrill. Still, my course is just now in Launch. As I was about to launch, I knew the drill- the first order of business was to get my mindset in the right place!

Then, I was asked to participate in a pilot program- basically about Mindset. This was extremely important for me. One suggestion was to make a Vision Board, something I hadn’t done in years. Was the board about my goals for my course- actually there was only one portion on the board about that. Most of the rest? was about creating jobs. Yes, you read that right! Add in a few were personal dreams. And one was to make sure-

I surrounded my inner circle with Balcony People (another time, another newsletter). I also went back through some updated segments of an Online Course I began in 2019. And! I stepped up how many podcasts, newsletters, masterclasses I took. In case you’re wondering, I truly believe in Online Learning, Podcasts and more!

Why? because I get to share some of that with you! This week, I realized some things I could do to define myself better as a whole and not just part of what I do. I hope you’ll do that too.

Finally, Joe Procopio says: ‘..I was free of the remorse of tying my self-worth (to his business). ‘…I was now doing it for the reasons I started doing it in the first place… and to launch that rocket as high as it would go.’

What great advice! We aren’t Human Doings- We are Human Beings after all. If you’re struggling now, go back to your ‘why’ and make a list of your ‘reasons’.

It might not be your favorite day everyday- yet I can attest to the fact that the Favorite Days are there and if you know and see the Letdown Days creeping up on you? You’ll be better at picking yourself up, dusting off your list of the ‘whys’ and ‘the reasons’. After all, those are your best tour guides.

Love y’all Brenda

I hope you’ll take time to check out online learning while you’re doing your unique kind of business, and of course, I hope you’ll take a look at my Online Course –

Be Unforgettable Beginner’s Guide to Visual Marketinghttps://camellia-s-cottage-blog.mykajabi.com/about-course I’d love to have you there!

August and September…

Hello! I hope you’re having a Great Week! It’s still hot where I live… though as Back to School has started here, I’m thinking of cooler days, Fall travel plans, seeing big plump pumpkins and enjoying all of you! Thank you for your kind responses to my blog- it means the world to me. Why? You always make my day, wherever you are! If you’re new here? Wonderful to have you!

This will be an important post, why? Because it’s Time Sensitive! I wrote about this in my last newsletter yet! It really needed to be at the top of a newsletter not at the bottom! (that’s where I generally put the best marketing stuff)

Number One! August and September are the Best Months of the Year to Launch new products! Let me say that again- August and September are the best months in the Retail Calendar Year for Launching New Products! I can hear some of you now saying- but what if I don’t have a new product? Well, create one or repurpose something you’ve had before! It’s a great time to do it! Time sensitive means- You literally have just Six Weeks! *This is true worldwide, not just in the US.

white and black polka dot gift box on white textile

Number Two– actually helps you with Number One. Commit right now to creating one piece of Content every day! Did I hear a groan? Here’s what you did not hear- I didn’t say. Create an IG post every day. I didn’t say you have to do a Reel or Video every day! I said, ‘Create one piece of content everyday’. If you need to batch 7 pieces of content to use throughout the week- Please do that! An IG post per day? No, I didn’t say that either! My “One Piece of Content Strategy’ is this:

  • Post to IG- probably my usual 3 times per week. I may increase this to 4 during August and September.
  • Create a unique Story for my IG- a Reel, short appropriate to my brand or my personal life, that I choose to share. Probably more than one!
  • Create a PDF or something new to offer folks who might be interested in my online course. It’s always good to be creating new content! Maybe I won’t use it right now, but it’s something I can use later when I’m pressed for Time!
  • Add a video to my small YouTube account- this is, after all the 2nd largest platform in the world! Or add something new to my Pinterest account- which has been sadly neglected.
  • Create Compelling Content for this Newsletter! *please note: the Algorithm doesn’t change your email list! And really? it rarely affects your blogging efforts either!

Since my Online Course is now in the Launch Phase, I don’t want to miss an opportunity to tell you a little about it- Be Unforgettable Beginner’s Guide to Visual Marketing will help you learn how:

  • To share your values with color before you write a single word! (Saves so much time!)
  • Not sure how to do a layout for your social media sites so that it really looks like a Brand? or as I say- like a beautiful Virtual Shop Window!
  • Not sure what images to choose and use? I teach you that with my Favorite Props, Materials and Images! This includes some tips about the difference between Product Shots and Social Media posts.
  • Don’t like Writing Content? I get it. I’ll teach you time tested proven methods, easy and fun too!
  • Really dread Marketing your products or aren’t sure how? In Marketing 101, you’ll learn methods that won’t feel icky or salesy!
  • In just over a month, your site will look wonderful, I predict you’ll be thrilled!

I always say: ‘The Sooner Your Site looks beautiful and your Copy is Compelling, the sooner your products will begin to sell!’

Here’s the link to my course: https://camellia-s-cottage-blog.mykajabi.com/about-course-copy-1-ed7ee1ac-4438-4133-968b-ffee43106f2b

All the best if you have new products or services! I hope August and September are truly successful! Would love to hear from you!

Love y’all, Brenda

Creator- Be Unforgettable Beginner’s Guide to Visual Marketing

Learn. Dream. Grow…

Hello!

I’m back at my favorite place- this Blog! If you’re new here? So glad to have you! Recently in my marketing newsletter- I shared a few tips on discovering your Hidden Talents. I realized I might not have shared one of mine. It’s continuing to help me now!

Teaching has been a side benefit of spending 30+ years in Retail. I love teaching. Public Relations is a big part of Retail and Marketing. I loved being sent out to teach what I know.

I worked with a Community College Program which prepared women to re-enter the workplace after being homemakers for many years. The reason? Most had faced Divorce, Disability or Death of a spouse. They needed to be inspired, to find their best skills, and convert the organizational and social skills they had used as homemakers into Income. I was the inspirational speaker for a good many years. I loved it!

Another grant-based program I worked with helped disadvantaged women develop confidence and be dressed appropriately for job interviews. Develop Capsule Wardrobes, as we would say now. Taught how to find these on a strict budget, using thrift stores or consignment shops. Once they were hired, we helped them learn how to work with the public and gain confidence in the workplace.

Other teaching opportunities came my way to encourage, train, motivate and inspire women. These were groups who were already in Professions, Careers or Leadership positions. Highly educated successful women- who as successful people Do– continue to learn, continue to improve- often just by going back to basics, then taking their careers to a new level. These ladies inspired me to pass along what I had been trained to do, to Teach what I had learned through my own work. To this day, teaching is still one of the most satisfying aspects of my life.

Real Progress comes when we Learn. Dream. Grow. For me? I have taken several online courses in the last few years, each one has helped me update my skills, often going back to basics and being part of a community that continues to Learn. Dream. Grow. 

Truth? Those teaching opportunities combined with my retail experience still helps me Learn. Dream and Grow. Believe me, learning how to write an online course, do training videos and actually figure out how to load it onto a new platform? A steep learning curve for me! And, it didn’t happen overnight, it took over a year to write and get it out there and don’t even get me started on All of Those Years in Retail! So? What’s in this post for you? Don’t pass up opportunities. If you’re asked to do something outside of your comfort zone? Realize it may come in handy sooner or later. Don’t ever stop learning or growing. And Don’t Forget to Dream! Dreams are the fuel of Ambition.. ah but that’s for another time! See you soon!

Love y’all, Brenda

Creator – Be Unforgettable Beginner’s Guide to Visual Marketing

If you’re interested in finding out more about my online course- click the link! Thank you- we’re having a great time and believe me these folks going thru it now are Unforgettable!

https://camellia-s-cottage-blog.mykajabi.com/about-course-copy-1-ed7ee1ac-4438-4133-968b-ffee43106f2b

Hidden Talents…

Hello, here’s a sample of my Marketing Newsletter!

I’m so glad you’re here! July is just a few days away… I wanted to share a few things with you about July. Before I do that, let me tell you that as always, I’ve read a lot of marketing articles this week and I listened to two particularly good podcasts- one was about doing something positive that helps prevent or even ‘cure’ the feeling of being Burned Out. It’s basically about taking a break. Two takeaways? Working yourself to exhaustion? (some think this is a way to seek approval) Or constant striving for perfection? (some say- this helps us feel more acceptable). All I know for sure is that Burn Out is Real. July might be the time to work a little less. Think about what’s working and what’s not. What’s missing from your life and how to add those things you need.

The other podcast was insight into how successful folks who are either hardworking or have a genius for certain things that helps them be a cut above other folks. The ones who have a combination of both- tend to be the most successful. The Truth lies somewhere in between- a successful life is far more beneficial. Yet! Here’s something the behavioral psychologist who was being interviewed added a caveat she felt we need to know. She noted that even successful folks have also been through two years of a pandemic and now are well into the 3rd year with multiple problems on many fronts. She said a disturbing trend has come up with the subjects in her long-term study. They’re losing Hope. She said that just platitudes aren’t necessarily helpful. She suggested that if Loss of Hope is creeping into everyday life- do some things that are out of the box, push yourself a bit out of your comfort zone. I think July is a great time to focus, at least some of your time – On Yourself.

Which brings me to this: Find Your Hidden Talents. Here are 3 Ways.

  1. Follow Your Free Time. What is it that you love to do in your Free Time?
  2. What Things Do you find Easy that other folks Struggle With?
  3. Follow the Money. Yes, you read that right! Look at where you spend your money- aside from the monthly bills. What do you spend it on? Or, what would you spend it on?

Get your pencils sharpened and try to answer those 3 things. You may just find a few Hidden Talents. They could be amazing assets to your Business or open up your mind to the possibility of Change.

Okay, Okay- I know you’d like some Marketing Tips! I have those too! First the bad news- July is the slowest month for Retail. Especially this year, folks are taking trips, enjoying vacations and frankly they just aren’t that into buying stuff. I know you don’t want to hear that! So!

Remember, sometimes Less is More. Here are 4 Things to Do for your Business in July.

  1. Just for the month of July- focus on a media form that you’ve neglected or wanted to do. I don’t mean abandon your favorite. For instance, I’ve been neglecting my blog and wanting to do a bit more on Pinterest. You may want to start a YouTube Channel. If you don’t want to add another social media site- Do a Vision Board. I did one recently and it’s surprising how much I enjoyed it and one or two things have already manifested themselves! You may be surprised how just one little shift or change may help your business. I know several who are taking courses from Art to Personal Development and are enjoying the change of pace. I’ll applaud educating ourselves any time! At the end of July? Keep the Practice or Not- it’s up to you!
  2. Start Talking Now about what you’re planning for Back to School or just September. Maybe open Wait Lists. You could also do a Soft Launch of a new Product- folks love to know these things. You’ll have to trust me on this. Talk about a trip you’re taking, a workshop or a challenge you’re participating in and add how you think these things will help your business. If you’ll be posting less, give folks a heads up, let them in on things.
  3. Ok- here’s the Marketing that works in July- Dollars Off. Remember, you’ll get farther with dollars off than Percentage Off. This is true all year round. In addition, July is also a good time to run a Giveaway. (I’ll be doing some of that myself! If you don’t want to do that? Do a Free Gift with Purchase. I will also be doing this as well! These are proven ‘helpers’ for Marketing in July.

I’m taking my own advice right now! I have a Giveaway for You! I hope it will lower your stress levels. It’s 31 Days of Content! All done for you! It has some Pro Tips for how to personalize it for the type of business you’re in. And here’s the link to it:https://camellia-s-cottage-blog.mykajabi.com/pl/2147601292

Hope you have a wonderful week!

Love y’all, Brenda Wyatt

Creator of Be Unforgettable Beginner’s Guide to Visual Marketing Online Course

If you’d like to subscribe- send me an email at brenda@brenda-wyatt.com

Blooming in Harsh Light…

Times are harsh. They have been for quite a while. Over 2 years now, we’ve all witnessed Disease, Death, and Destruction and have had our share of exhaustion, even depression. The truth is life has been and still has been harsh. Unsure of the future, we are trying to find out way and yes, some have stared so long for so long and hard- that there’s overwhelm and some have told me that they are just burned out or ‘not feeling it’ right now.’ Backing away from social media, taking a break. I understand. Still.

We do need to know how to continue posting- even if not as often and with a certain sensitivity. We need to know how to continue creating or doing business while understanding folks are bombarded with information almost constantly. The question is then, how do we bloom in harsh light? How to celebrate holidays or perhaps get away from it all for a few days.

First we must believe that we are gifted. And not only gifted, but gifted for such a time as this. Right now, it’s easy to think what we write or make, create or sell isn’t vital- in fact we may think- ‘What I’m doing is trivial compared to all of the horribleness right now.’ Am I right? When what we are really thinking is – ‘What I do doesn’t matter.’ Oh yes, it Matters! Why? Well, let’s say we are thirsty- yet in your own special talented way- you go the extra mile and make a simple glass of water special- you add sprigs of fresh mint and limes. You’ve found a way to beautifully quench thirst.

It might be easy to say what we do or create or sell won’t bring World Peace or whatever it is that you’re thinking. Yet. Who are we to Decide what Folks Want or Need? Yes, be sensitive in your posting yet remember this- Folks need Beauty. Folks need Gifts for Celebrations. Folks may want to uplevel their Skills or Businesses. Folks who are burned out may need inspiration or even coaches and services- trying find ways to bloom in Harsh Times. You could be that person. You could inspire someone today. Do you recall how many of us found our gardens immensely helpful in the first lockdowns?

We never know what will happen, what I do know is that what you create, sell or offer could make all the difference in the world to someone. You may think you’re just one beam of light when really you can light up the night just be being the best sparkling effervescent unforgettable You.

That Quote? It’s true. I wrote it during the pandemic- I had to refer to it in harsh light. I read it often as I began writing and creating my course. On days when I wondered if it would ever see the light of day! Well, now it’s Live. It’s done with love going out into the harsh light of this world with hope that it might help someone… We never know, still we must go on.

Love y’all, Brenda

Here’s the link to my Online Course. Be Unforgettable- Beginner’s Guide to Visual Marketing. In this fast paced marketing world we live in- we are All Beginner’s at something- the Marketing Portion is of special interest. Though, I do take you through the Steps of Visual Marketing. If it’s something you think you could use it for your business or dream of one, the link also tells you how to join. Thank you.

https://app.kajabi.com/admin/sites/2147488395/landing_pages#