7 Easy Marketing Tips…

Working on my newsletter a few weeks ago, I realized I wanted to share part of it with you! It’s the short version of 7 Easy Marketing Tips. No one knows your business better than you do. Yet, most don’t really like the marketing part of business. Okay, this isn’t one of the 7 Tips yet may be the most important thing- Change your Mind from ‘seller’ to Becoming a Trusted Resource. How? Here’s 7 Easy Ways:

  1. Put together Gift Guides, not just seasonally or for holidays. These really work all year round. You can get started with Mother’s Day which is in a few weeks in the U.S.
  2. Offer Ideas- all. the. time. Let’s say you sell perishable flowers, offer ideas for extending blooms or a pretty vintage container. I sold fashion on straight commission for years, yet I walked my customer over to the shoe or accessory department and made a few ideas before turning her over to an associate there. This really works!
  3. Offer Gift Certificates. Product or Service based businesses should offer these year round. If someone has come to your site and looked around? Well, you could always make sure they know you offer Gift Certificates.
  4. When I worked for international fragrance companies, we offered a Gift with Purchase at holidays, yet we always added samples– all. year. round. Now what does that mean for other things? Well, if you’re a baker: Offer a simple recipe for compound butter or easy frosting. I know artists who have notecards with a print of their art. Often, these are inserted in with the purchase or used for…
  5. Stay in Touch with your existing customers! A simple note or email- ‘just checking in’ or ‘so good to have seen you’, a sincere ‘thinking of you’ goes a long way to building that personalized shopping experience. Which brings me to this:
  6. Provide Value. What does that mean? It really means- ‘Add Convenience.’ A length of ribbon, a small gift tag, simple gift wrap or a tiny surprise that adds joy to the shopping experience.
  7. The All Important 5 B’s – Be Memorable. Be Consistent. Be Informative. Be Kind. Be Grateful. Let’s face it everyone wants information and inspiration yet, ‘Thank You’ goes a long way, no matter what you do, create or sell!

Hope this help if you are marketing…anything! Love y’all, Brenda

*My gift to you is a free newsletter! If you think this is something you could use, email me at brenda@brenda-wyatt.com I’ll be glad to add you to my list! And! What do I market? Well, after 30+ years as a Retail Specialist, I’m offering an online course all about Visual Marketing, if you think this is something use, I’d love to have you join. I’m so grateful you’re here and it’s impressive when anyone writes a blog, builds a small business or offers great services! You will have lifetime access to it, even as it’s updated. It’s 5 mini courses in one course and you can find it through this link; https://camellia-s-cottage-blog.mykajabi.com/about-course-copy-1-ed7ee1ac-4438-4133-968b-ffee43106f2b The Name of it is: Be Unforgettable- Beginner’s Guide to Visual Marketing

Blooming in Harsh Light…

Times are harsh. They have been for quite a while. Over 2 years now, we’ve all witnessed Disease, Death, and Destruction and have had our share of exhaustion, even depression. The truth is life has been and still has been harsh. Unsure of the future, we are trying to find out way and yes, some have stared so long for so long and hard- that there’s overwhelm and some have told me that they are just burned out or ‘not feeling it’ right now.’ Backing away from social media, taking a break. I understand. Still.

We do need to know how to continue posting- even if not as often and with a certain sensitivity. We need to know how to continue creating or doing business while understanding folks are bombarded with information almost constantly. The question is then, how do we bloom in harsh light? How to celebrate holidays or perhaps get away from it all for a few days.

First we must believe that we are gifted. And not only gifted, but gifted for such a time as this. Right now, it’s easy to think what we write or make, create or sell isn’t vital- in fact we may think- ‘What I’m doing is trivial compared to all of the horribleness right now.’ Am I right? When what we are really thinking is – ‘What I do doesn’t matter.’ Oh yes, it Matters! Why? Well, let’s say we are thirsty- yet in your own special talented way- you go the extra mile and make a simple glass of water special- you add sprigs of fresh mint and limes. You’ve found a way to beautifully quench thirst.

It might be easy to say what we do or create or sell won’t bring World Peace or whatever it is that you’re thinking. Yet. Who are we to Decide what Folks Want or Need? Yes, be sensitive in your posting yet remember this- Folks need Beauty. Folks need Gifts for Celebrations. Folks may want to uplevel their Skills or Businesses. Folks who are burned out may need inspiration or even coaches and services- trying find ways to bloom in Harsh Times. You could be that person. You could inspire someone today. Do you recall how many of us found our gardens immensely helpful in the first lockdowns?

We never know what will happen, what I do know is that what you create, sell or offer could make all the difference in the world to someone. You may think you’re just one beam of light when really you can light up the night just be being the best sparkling effervescent unforgettable You.

That Quote? It’s true. I wrote it during the pandemic- I had to refer to it in harsh light. I read it often as I began writing and creating my course. On days when I wondered if it would ever see the light of day! Well, now it’s Live. It’s done with love going out into the harsh light of this world with hope that it might help someone… We never know, still we must go on.

Love y’all, Brenda

Here’s the link to my Online Course. Be Unforgettable- Beginner’s Guide to Visual Marketing. In this fast paced marketing world we live in- we are All Beginner’s at something- the Marketing Portion is of special interest. Though, I do take you through the Steps of Visual Marketing. If it’s something you think you could use it for your business or dream of one, the link also tells you how to join. Thank you.

https://app.kajabi.com/admin/sites/2147488395/landing_pages#

Mushrooms- the Extraordinary Ordinary…

Why this talk of Mushrooms? Well, I love to take something ‘ordinary’ and make it extraordinary. It’s a fun way to write, design and add that extra special something. Here- mushrooms use my 9 Principles of Design. Texture and Mood, two of my favorite design principles. Mushrooms, lichen and moss see to add something mysterious and magical to a woodland walk. They add something special to a warm bowl of soup or a rustic tart.

And oh yes, there’s a natural artistic expression of the ‘ordinary’ mushroom. The underside folds or gills look at once ancient and modern, even when recreated in fabric stitchery definitely add that whimsical mood. The stuff that adds an extra dimension, especially this time of year.

Whether the mushrooms are a singular find on a damp forest floor or a basketful, we are enchanted by mushrooms. And when you consider that for a mushroom to grow, it requires almost perfect conditions. If you see mushrooms growing, that’s a sign of good rich soil. It’s incredible to me that mushrooms grow in dim light without any fanfare and yet are so unique.

Texture? Yes. Mood? Oh yes, we also love moody light and we must not forget to add Whimsy which is the subtle ‘mood lifter’ which is always welcome especially as the holidays draw near and ordinary day grow dimmer. I don’t know about you, yet I want a bit of the extraordinary ordinary. Mushrooms, anyone?

Love y’all, Brenda

Write using Scent…

The Scent of Fall. Think about it, what do Autumn Scents evoke? In the South, we plant Pansies, we collect hydrangeas on the wane…drying. The Zinnias are making one last effort. Full Blown Roses may take center stage on the fall floral scents. Yet. And this is Important- Fall Scent is really the decay of leaves and moss or fungi breaking down, this creates the musky sugary scent of a leaf pile. Yes, Mums have a distinct spicy scent and as fruit ripens- well you know the scent of ripe fruit, right?

Scents are closely associated with Memories. For instance, I worked for the Fragrance Division of Oscar de la Renta- the Classic Oscar fragrance was born from his stroll through his mother’s garden in the Dominican Republic. He picked a bouquet and the scent was born. With floral scents of Jasmine, Orange Blossom, Rose and Gardenia- Oscar brilliantly added herbs- Basil, Lavender and Rosemary. There is also a hint of Coconut and Cloves. So! Why all of this talk of Scent? Well..

When we show off our photos or even videos, we appeal to sight, maybe sound- using only 2 of our 5 senses. There are 3 more senses we need to appeal to our audiences. Scent is one of them- if you show Fall Food- write about the scent as the Food is prepared. Let us know the aroma is irresistible. If you show Fall Gardens, please know that it’s not the scent of a Pumpkin or an Apple- you want to evoke in your audience. It’s the Warm Spices of a Pie, hot from an oven. Create a Memory using Scent. That’s the biggest lesson of Writing in this post. Yes, we enjoy the photos, yet it’s the combination of images and words which form the greatest attraction. Writing which uses the Unseen Senses of Photography and is one of the best ways to draw us in. What keeps us there? is Writing about it!

A cosy blanket? Help me ‘Feel’ the Texture. Tell me what I taste and smell when I read your post- Warm Bread? Oh my, yes! Caramel? Did you know Caramel is one of the Burnt Sugar Scents of Autumn- the distinct burning of the sugary scent of Fall Leaves. It’s a scientific fact- when leaves fall and turn brown, part of the process is releasing sugars to feed the plants and trees through the winter.

Try on the Scents of Fall as you write, create more than Beauty- Create a Memory. Just like Oscar created a Memory of Home in his mother’s flower garden.

Love y’all, Brenda

PS. Sorry it’s been a while since I’ve written a post! I’m about halfway through creating an online course- A Beginner’s Guide to Visual Marketing. Stay tuned.