The Little Black Dress of Marketing…

A thank you note is the ‘Little Black Dress’ of the marketing world. Every one needs one and you can personalize it anyway you want to and it will always look good! There are so many ways to say ‘Thank You’ to your customers – I’ve chosen 8 of my favorites!

  1. Find a way to personalize- maybe it’s a hand painted touch, a bookmark, a snippet of evergreen or a package of seeds… depending on your business, the options are practically endless.
  2. As a way to say thank you- offer free or reduced shipping on an item purchased after the New Year.
  3. A Gift for You. I know this may seem humdrum- yet when used a $10 off your next purchase, this is a powerful sales tool and keeps the momentum going into the next few months. And, by the way- A ‘$ amount off’ is far better than a discount that every one’s offering! Other ‘gifts’ you may offer is a consultation, a small swatch of a cleaning cloth or even samples of other products you carry.
  4. That old standby Free Gift Wrapping has been around for a reason- it works! For everyone it means far more than you realize. Wrapping can be fancy or all natural- just make sure it’s unique, even unexpected.
  5. If you sell any types of containers or coffee mugs, you’d be surprised how delightful a little gift tucked inside is- even cello wrapped coffee beans, a tea bag, a cute baked cookie. For garden centers, adding a bit of moss or a few pine cones in a container is low cost, yet is festive and welcome. It’s the little touches that say- Thank You!
  6. There’s something so charming about an unexpected blank seasonal card or gift tag tucked in, even a length of twine or ribbon is a welcome sight and guess what? You can use up extras because these little touches don’t have to match every time!
  7. If you work as a team in your business, it takes no time at all- snap a photo and print it out on card stock- Put a little bit of the personal in and folks love it. When I worked in retail I always had preprinted cards- I signed my name and a Thank You for companies I worked for- large and small. I’ve even been known to scrawl ‘Thank you!’ on the receipt!
  8. And here’s a great thing- sit down, write a stack of generic Thank You notes, then as each item sells, personalize it before packaging, then insert- especially for Loyal Customers! *I have received several packages in the last few months- from large companies and small boutiques, several of them had either pre-printed or handwritten thank you notes in them. Do what the best product based companies are doing and you can’t go wrong.

I’ll say it again, a Thank You Note is the Little Black Dress of Marketing. You can coordinate it anyway you choose and it’s always right!  Please remember, these days folks are looking for a more personal shopping experience- give them one from start to finish! And while I’m at it- thank you all for stopping by so often, it means the world to me!

Love y’all, Brenda

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