There may be nothing quite like roses and soft autumn leaves that brings forth sweet nostalgia for me… Roses past their prime or pink tinged rosebuds that are still full of promise. And I tend to prefer the softer side of Fall with the pink and red leaves. A basket full of roses cut from my own, set by our picket fence are precious to me because I know they’ll soon be gone. Then as they wilt and dry, the soft scent is a reminder of a good season of blooms.
Old roses tend to be destined to be pressed or dried- held within the pages of a well loved book. I found an image of beautiful autumn leaves….there may be no more nostalgic image you could offer than a carpet of fallen leaves. Still. A wedding bouquet and the memories of a romantic getaway. We want to keep them all gathered in our imagination.
Mood. One of the most effective design tools we have. To create responses from our life’s imagination of simpler sweeter times. Sweethearts, proms, weddings… Nostalgic mood enriches emotional appeal- a sense of safety, security- of meaning and of times we felt loved and part of an affectionate community. To bring forth the ‘then and now’ – recreates pleasant moods.
In design, Mood is best used to stimulate good emotions. Recollections of sweet scents and exquisite events- puts us in a positive frame of mind. As a marketing tool- make the customer feel good, make them feel a stronger connection to your brand- form closer relationships to you through kindness, sentimental and pleasurable emotions. Folks are drawn to a more personal shopping experience these days. You might say- marketing and branding has joined the ‘slow food’ and ‘slow clothing’ movements, with thoughtful production of resources.
Good marketing sets aside the ‘overwhelm’- the tyranny of urgent demands on our time. Take your readers, your customers on a sentimental journey. Give them kindness, beauty and positive nostalgic mood. They’ll love you for it.
What better way to flourish and grow, than with a nostalgic sentimental mood? Creating Mood is a Design Principle you’ll want to employ over and over again.
Love y’all, Brenda