August and September…

Hello! I hope you’re having a Great Week! It’s still hot where I live… though as Back to School has started here, I’m thinking of cooler days, Fall travel plans, seeing big plump pumpkins and enjoying all of you! Thank you for your kind responses to my blog- it means the world to me. Why? You always make my day, wherever you are! If you’re new here? Wonderful to have you!

This will be an important post, why? Because it’s Time Sensitive! I wrote about this in my last newsletter yet! It really needed to be at the top of a newsletter not at the bottom! (that’s where I generally put the best marketing stuff)

Number One! August and September are the Best Months of the Year to Launch new products! Let me say that again- August and September are the best months in the Retail Calendar Year for Launching New Products! I can hear some of you now saying- but what if I don’t have a new product? Well, create one or repurpose something you’ve had before! It’s a great time to do it! Time sensitive means- You literally have just Six Weeks! *This is true worldwide, not just in the US.

white and black polka dot gift box on white textile

Number Two– actually helps you with Number One. Commit right now to creating one piece of Content every day! Did I hear a groan? Here’s what you did not hear- I didn’t say. Create an IG post every day. I didn’t say you have to do a Reel or Video every day! I said, ‘Create one piece of content everyday’. If you need to batch 7 pieces of content to use throughout the week- Please do that! An IG post per day? No, I didn’t say that either! My “One Piece of Content Strategy’ is this:

  • Post to IG- probably my usual 3 times per week. I may increase this to 4 during August and September.
  • Create a unique Story for my IG- a Reel, short appropriate to my brand or my personal life, that I choose to share. Probably more than one!
  • Create a PDF or something new to offer folks who might be interested in my online course. It’s always good to be creating new content! Maybe I won’t use it right now, but it’s something I can use later when I’m pressed for Time!
  • Add a video to my small YouTube account- this is, after all the 2nd largest platform in the world! Or add something new to my Pinterest account- which has been sadly neglected.
  • Create Compelling Content for this Newsletter! *please note: the Algorithm doesn’t change your email list! And really? it rarely affects your blogging efforts either!

Since my Online Course is now in the Launch Phase, I don’t want to miss an opportunity to tell you a little about it- Be Unforgettable Beginner’s Guide to Visual Marketing will help you learn how:

  • To share your values with color before you write a single word! (Saves so much time!)
  • Not sure how to do a layout for your social media sites so that it really looks like a Brand? or as I say- like a beautiful Virtual Shop Window!
  • Not sure what images to choose and use? I teach you that with my Favorite Props, Materials and Images! This includes some tips about the difference between Product Shots and Social Media posts.
  • Don’t like Writing Content? I get it. I’ll teach you time tested proven methods, easy and fun too!
  • Really dread Marketing your products or aren’t sure how? In Marketing 101, you’ll learn methods that won’t feel icky or salesy!
  • In just over a month, your site will look wonderful, I predict you’ll be thrilled!

I always say: ‘The Sooner Your Site looks beautiful and your Copy is Compelling, the sooner your products will begin to sell!’

Here’s the link to my course: https://camellia-s-cottage-blog.mykajabi.com/about-course-copy-1-ed7ee1ac-4438-4133-968b-ffee43106f2b

All the best if you have new products or services! I hope August and September are truly successful! Would love to hear from you!

Love y’all, Brenda

Creator- Be Unforgettable Beginner’s Guide to Visual Marketing

Add Mood with Nostalgia…

There may be nothing quite like roses and soft autumn leaves that brings forth sweet nostalgia for me… Roses past their prime or pink tinged rosebuds that are still full of promise. And I tend to prefer the softer side of Fall with the pink and red leaves.  A basket full of roses cut from my own, set by our picket fence are precious to me because I know they’ll soon be gone. Then as they wilt and dry, the soft scent is a reminder of a good season of blooms.

Old roses tend to be destined to be pressed or dried- held within the pages of a well loved book. I found an image of beautiful autumn leaves….there may be no more nostalgic image you could offer than a carpet of fallen leaves. Still. A wedding bouquet and the memories of a romantic getaway. We want to keep them all gathered in our imagination.

Mood. One of the most effective design tools we have. To create responses from our life’s imagination of simpler sweeter times. Sweethearts, proms, weddings… Nostalgic mood enriches emotional appeal- a sense of safety, security- of meaning and of times we felt loved and part of an affectionate community. To bring forth the ‘then and now’ – recreates pleasant moods.

In design, Mood is best used to stimulate good emotions. Recollections of sweet scents and exquisite events- puts us in a positive frame of mind. As a marketing tool- make the customer feel good, make them feel a stronger connection to your brand- form closer relationships to you through kindness, sentimental and pleasurable emotions. Folks are drawn to a more personal shopping experience these days. You might say- marketing and branding has joined the ‘slow food’ and ‘slow clothing’ movements, with thoughtful production of resources.

Good marketing sets aside the ‘overwhelm’- the tyranny of urgent demands on our time. Take your readers, your customers on a sentimental journey. Give them kindness, beauty and positive nostalgic mood. They’ll love you for it.

What better way to flourish and grow, than with a nostalgic sentimental mood? Creating Mood is a Design Principle you’ll want to employ over and over again.

Love y’all, Brenda