Add Mood with Nostalgia…

There may be nothing quite like roses and soft autumn leaves that brings forth sweet nostalgia for me… Roses past their prime or pink tinged rosebuds that are still full of promise. And I tend to prefer the softer side of Fall with the pink and red leaves.  A basket full of roses cut from my own, set by our picket fence are precious to me because I know they’ll soon be gone. Then as they wilt and dry, the soft scent is a reminder of a good season of blooms.

Old roses tend to be destined to be pressed or dried- held within the pages of a well loved book. I found an image of beautiful autumn leaves….there may be no more nostalgic image you could offer than a carpet of fallen leaves. Still. A wedding bouquet and the memories of a romantic getaway. We want to keep them all gathered in our imagination.

Mood. One of the most effective design tools we have. To create responses from our life’s imagination of simpler sweeter times. Sweethearts, proms, weddings… Nostalgic mood enriches emotional appeal- a sense of safety, security- of meaning and of times we felt loved and part of an affectionate community. To bring forth the ‘then and now’ – recreates pleasant moods.

In design, Mood is best used to stimulate good emotions. Recollections of sweet scents and exquisite events- puts us in a positive frame of mind. As a marketing tool- make the customer feel good, make them feel a stronger connection to your brand- form closer relationships to you through kindness, sentimental and pleasurable emotions. Folks are drawn to a more personal shopping experience these days. You might say- marketing and branding has joined the ‘slow food’ and ‘slow clothing’ movements, with thoughtful production of resources.

Good marketing sets aside the ‘overwhelm’- the tyranny of urgent demands on our time. Take your readers, your customers on a sentimental journey. Give them kindness, beauty and positive nostalgic mood. They’ll love you for it.

What better way to flourish and grow, than with a nostalgic sentimental mood? Creating Mood is a Design Principle you’ll want to employ over and over again.

Love y’all, Brenda

Light…

The gleaming car pulled up to the lamplit curb. A doorman saw the glint of a diamond stud as a bejeweled slipper gracefully stepped out, the satin ball gown caught the sheen of moonlight- he caught a whiff of jasmine and gardenia. She glided into the ballroom. Chandeliers reflected in the mirrored walls throwing sparkling light which competed only with champagne flutes and silver trays. A fountain splashed crystal droplets. And, holding court on the buffet table stood a shimmering ice sculpture. The twinkling of laughter, swirling sequin dresses and glittering jewelry created flashes of shimmering glimmering delight. Taking a flute of bubbly champagne, surely she would never forget this delight-filled night.

Okay I made that up Still. Even describing Light lends sparkle to the written word. Of the design principles I follow, there is none more important than light. Light. Number 1 of my 9 Elements of Design, stands alone.. Every other principle depends on light. Color, Texture, Mood, Shape and Form. Perspective, Balance, Space and Time. All of these principles depend on Light.

How do you describe a sunrise without light? or when the curtains close after a play- describe the darkened theater? The play of shadows on a wall. We sense color only by complicated systems of refraction of light (Please don’t ask me to go into all of that! It’s way above my pay grade.) The list is endless of how Light changes things- everything in fact. 

Whatever you design- art, interiors, landscapes, gardens, jewelry, floral displays, your online shops, catalogs, even your blog or social media sites. Light- my number 1 Principle of Design when Designin’ Your Business. Light is your most powerful tool and- The Crowning Glory of Design. 

Love y’all, Brenda 

Greens…

Greens, the freshness of them, all year round. In spring, I have to admit the tender leaves are such a relief. The first spinach salad with nothing but a simple vinaigrette, perhaps some slivers of onion and lots of bacon are a wonderful treat! We enjoy broccoli all year round yet, I do love it when we’ve grown our own! When grapes are in season, they are plumper and better than the rest of the year- and go with almost anything.

Green… eating green, is a healthy thing to do. When my children were small, I would say- ‘Eat your green vegetables- they have B vitamins, the Beauty vitamins!’  It must have worked because they are beautiful healthy ladies who truly love their vegetables, green or not. If I have a fresh cabbage, I cut it in thick slices and use it as a ‘nest’ for meatloaf or stuffed green peppers- it’s double whammy of deliciousness!

Collards are a favorite in the Deep South. I took some tender leaves, smeared on a cheddar, blue cheese/ pecan mixture; rolled them up. On a grazing board they were amazing- no cooking required. For the recipe- it’s called Camellia’s Bleu Pig A similar thing could be done with kale or chard- which is so beautiful.

A staple green vegetable  here, is the ever present Celery. Take a look at them- filled with a soft cheese mixture- then three stalks are pressed together Tied into bundles and chilled, it’s another addition to a charcuterie board. When sliced, they turn into Camellia’s Celery Blossoms  It’s amazing what a bit of crunch can do, look how pretty and fresh these simple blossoms are!

So? Why all the green? Well, I’ve just sown some salad green seeds, we have time for another round as we head into Autumn, and it’s always good to have easy nibbles on hand.

Then! there’s that Color I love talking about! Color is one of my 9 Principles of Design.  Green comes in so many shades and plays well with others…look at how pretty green is with dark burgundy salad leaves! For every color, there’s a corresponding Green that will add a bit of freshness to anything- your Wardrobe, Online shop, your Photography Backgrounds and Backdrops, any of your Designs even your Blog or Social Media feeds!

Green always sends a message of life, growth, nature and freshness that no other color can quite pull off. I personally think green is a neutral. Just think green leaves or grass- everything goes with Green. It’s just  the color to add those Beauty Vitamins to  anything! Color as a Principle of Design- is an amazing tool!

Love y’all, Brenda