Repetition…

‘Whether it’s the sound of drums, a pan of fresh baked cookies or a tray filled with with seedlings…an arbor of roses, a staircase winding or not, a row of rounded boxwoods or clothes pins on a line. Repetition is the Strength, the Unity, the Structure, the very Heartbeat of Good Design.’    B.W.

One of my 9 Principles of Design is ‘Shape and Form’. Yet, without the strength and unity of repetition- shape and form of any creative endeavor might fail to impress. Think about it. Repetitive shapes or sounds form the basis of Art of the finest order.

img_1045Drummers are uniformed, let one of them miss a beat and the melody of the other instruments could fall apart. And… We all love songs with the repetition of a chorus, right? Seedlings are charming alone, even more so in a group. An arbor of roses is pleasing to the eye as much for the repetition of the arches as for the profusion of bloom. A Checker Board is a classic example of Repetitive Design. A cooling rack filled with cookies, even if they aren’t the exact same size, still the eye sees repetition.

img_5050A winding staircase works simply because the treads are spaced at a repetitive shape, form and space. An historic staircase is beautiful – even more so because of the repetition of woodwork, including spindles and dare I add? the Color.

img_1039We’ve found rounded boxwoods tend to look good year round because of the consistent shape and form. Even clothespins on an empty line are unified in type and shape, even if they aren’t lined up. Why? Repetition of course.

img_4592We love consistency. When a design is unified it gives a sense of order and peace. Repetition could be compared to the skeleton or structure on which any or all of the elements are layered on. Alone, it might be overdone. Just remember, that repetition, whether in color, shape or form is very important in design.

img_1037Whether it’s the sound of drums, a pan of fresh baked cookies or a tray of seedlings..  An arbor of roses, a staircase winding or not, a row of boxwoods or clothespins on a line.. Repetition is good in writing, marketing- making a point in different ways over and over. Repetition is the strength, the unity, the structure, the very heartbeat of Good Design.

Love y’all, Brenda

I’ve been working on a little project which includes the 9 Principles of Design… stay tuned!

Resilience…

Resilience

Resilience. The struggle to survive. I’ve learned more about the struggles of life in a garden than almost anywhere else. Observing plants teaches me about the will to live in the most unlikely places. Plants teach us about adaptation, self confidence and seizing opportunities where we can find them. What might have worked before, doesn’t always show up. The support you always had, isn’t there, the truth may be, they’re struggling too. That’s a chance to follow survival instincts. Plants know this.

Some seek Light to grow and bloom. Others flourish in dappled and damp shade and manage to be Pretty in the process. Some simply find a way. Often in the worst of conditions, a plant will sprout leaf and bloom- up through an iron railing, a cracked sidewalk or graveled garden path; a fallen log, a scorching sandy beach- even the mighty oak learns to soar above the forest floor.

Exuberance, enthusiasm, even enjoyment of living is right underfoot. Being forced in a jar or peeking through a picket fence. Or drawing life out of itself like those sweet muscari bulbs, why? Because sometimes- you just have to draw strength from within yourself- right? It’s that inexplicable urge to survive, maybe a zest for living- a joy just to be alive… spoken without words. Look close and you’ll hear these things and more.

No matter how small, it seems to me, there’s not just a the will to live despite circumstances or even survival techniques… there’s some inner workings I don’t quite understand. I only know these little survivors speak to me of purposeful filled living. Add in the will to live.

A fern sprout, a cluster of mushrooms, tiny bulbs in a jar- a dandelion or two. Wood violets, beach flowers, a crazy Iris craning her neck through a picket fence turning her face to the sun.

Even a leafy weed and most springing up from a rocky place- oh yes… they teach me so many lessons and more…

Resilience is what keeps us going. Finding light or enlightenment. Absorbing moisture, putting down deeper roots or pulling from your inner strength. A willingness to grow. Nature is where we find beauty, strength, nourishment and salve. After the year we’ve had, I hope your Resilience has shown up. Here’s to a zest for living, getting going and growing again!

Love y’all, Brenda

  • The June Planning Guide will be ready soon and no, it’s not too early! If you’d like to be on the list- just send me an email at brenda@brenda-wyatt.com
  • And follow us on Instagram, we’re posting often! Find us @brendawyatt_

Collections and Gift Guides…

Spring Gift Guides

Collections… we all have a collections of some sort. Whether it’s Stamps, Spices (yes, when we travel I bring back spices) Vintage Luggage? I had a small collection once that served as a portable office. Some collect oddities  such as watch parts. And, I’ll admit to having a collection of garden pots. Old Garden Tools- yes, the quirkier the better. Silver Serving Pieces? Books? Heirloom Seeds… oh yes, that’s a very nice collection to have. 

Though, you might be surprised to find out I also collect. Now, bear with me and I’ll tell you. After 30+ years in Retail, I tend to collect- very interesting Advertisement Openers. Why? Because I want to know what makes folks open an email, promotion or an ad. I do this so you don’t have to 🙂 …

Last week, I sent out email reminders to Create a Gift Guide for their Mother’s Day promotions. Yes, Gift Guides are one of the most helpful and effective ways to promote your products. Why? Because gift givers want you to give them ideas. And, you may just have what we shoppers think a loved one wants- especially if your gift guides offers different price ranges- and yes, this is regardless of what you offer.

I follow the best and brightest advertisers. They are using Gift Guides or announcing a New Collection. I personally love the announcement of New Collections no matter what it is. Whether you’re a shopper or seller- those two categories- Gift Guides and Collections. Count on it. Why? Inquiring Minds want to know:

1) Because these advertisements are genuinely helpful.

2.) A Collection is a peek into the upcoming season. A Gift Guide helps you make current buying decisions.

If you’re eyes are starting to glaze over by now, you’re either not a shopper or a seller. For years, my daughters made up their own gift guides, then sent them to me! I completely adored it. Why? Because it was a Guide for me to get them exactly what they wanted! They did the work so I didn’t have to!

So! I’ll cut to the chase- Collections. Gift Guides. Tell me what you offer. Help me make a decision. I’ve already sent out yet another guide to help sellers work in Batches. To save Time creating Content. It contains a few ideas of how the Big Brands are getting ahead of the Spring Gifting Season. Their gift guides will help those customers they serve, get good ideas and save time too!

If you’d like to get your copy of Gift Guides and Collections for Spring, just drop me a line at brenda@brenda-wyatt.com I’ll be happy to send it to your inbox!

As always, thank you for dropping by! Love y’all, Brenda

To Write Good Content.. add Whimsy!

Feeling a bit Frazzled?

One of my favorite quotes is:

‘You have to risk a little crazy in order to escape the gravitational pull of the Ordinary.’ by Tom Samet

I’ve found, to write good Content- you have to risk a little crazy… Visual Images like you see her, start telling the story before you write one word. And, it doesn’t really matter what you do or what your business is- Add a little Crazy… For instance if you’re a Coach who helps with time management- maybe that Frazzled Chick will help you get a smile, and your reader will be drawn in to find out more.

It’s Stretch!

Or maybe you teach yoga or stretching exercises- a crazy Frog will help you tell the reasons you know works! Or part of what you do helps folks relax, an image of a sleeping kitty- yes, they’ll get the concept just from the image!

Do you help folks find their purpose or get direction in their lives? I think I’d read about it, if I saw a charming image of this Big Teddy Bear. It’s wonderful to see a path or a road- though don’t you know, this Bear with a pointing bunny on his shoulder would often get the point across in a whimsical way?

And, really isn’t that what good Visual Marketing does? It uses whimsy. It uses Visual Imagery to market their products or services. A sketch of a castle or even a Sandcastle you built yourself- gets the point across! I will say this- to Write Better Read

I read a story weeks ago, I kept hearing in my head- something about ‘walking through raindrops’  I couldn’t find the quote so I adjusted it, and it prompted me to write this quote:

I felt like most of life, no matter what was going on, I was Dancing thru Raindrops without getting wet.’

And why did I write it that way? Well, I found this adorable image of a Frog and a lilypad- under it’s own natural umbrella! Don’t forget- it’s serious times we live in, often with serious solutions- Still. If you find a great whimsical image- yours or not- Let the image tell the story before you write a word! Everything doesn’t have to be serious even when the subject is. Add Whimsy… Love y’all, Brenda

Now, I know y’all have heard about my *Free Monthly Planning Guides and May’s Planning Guide is ready and it’s jam packed with fun things to write about!

Thank you to all who have requested it! This month, there’s a *Bonus*- it’s a *Mother’s Day Gift Guide* for product and serviced based businesses- you’ll learn how to price your products, how to really make the Mothers on your customers’ list feel like Queen for a Day!  So, if that’s You, all you have to do to get to get the Bonus Gift Guide is- *send me an email at brenda@brenda-wyatt I’d love for you to have it!

Free May Content Planning Guide…

The Free May Content Planning Guide is ready! Loaded with lots of holidays- the most important is the second highest Retail Sales Day in the United States- It’s Mother’s Day! Arriving early this year on May 9- it’s not too early to start planning your Sales, Product Pages and newsletters, gift guides, blog posts and social media.

I’ve been doing these Free Gift Guides since January to rave reviews! I hope you will take advantage of the May Guide. Not only will you save time, you will be able to plan, so that when you’re busy with writing posts or selling products, you won’t have to be rushed to get something out! There’s lots more days for product based or service based businesses. And if you are a Lifestyle Blogger, there’s a lot for you too!

All you have to do get it is- Send me an email at brenda@brenda-wyatt.com – put May Planner in the subject line and I’ll send it to you! Looking forward to hearing from you!

Love y’all, Brenda

Stay tuned for a new blog post with even more about Creating Content!