Collections… we all have a collections of some sort. Whether it’s Stamps, Spices (yes, when we travel I bring back spices) Vintage Luggage? I had a small collection once that served as a portable office. Some collect oddities such as watch parts. And, I’ll admit to having a collection of garden pots. Old Garden Tools- yes, the quirkier the better. Silver Serving Pieces? Books? Heirloom Seeds… oh yes, that’s a very nice collection to have.
Though, you might be surprised to find out I also collect. Now, bear with me and I’ll tell you. After 30+ years in Retail, I tend to collect- very interesting Advertisement Openers. Why? Because I want to know what makes folks open an email, promotion or an ad. I do this so you don’t have to 🙂 …
Last week, I sent out email reminders to Create a Gift Guide for their Mother’s Day promotions. Yes, Gift Guides are one of the most helpful and effective ways to promote your products. Why? Because gift givers want you to give them ideas. And, you may just have what we shoppers think a loved one wants- especially if your gift guides offers different price ranges- and yes, this is regardless of what you offer.
I follow the best and brightest advertisers. They are using Gift Guides or announcing a New Collection. I personally love the announcement of New Collections no matter what it is. Whether you’re a shopper or seller- those two categories- Gift Guides and Collections. Count on it. Why? Inquiring Minds want to know:
1) Because these advertisements are genuinely helpful.
2.) A Collection is a peek into the upcoming season. A Gift Guide helps you make current buying decisions.
If you’re eyes are starting to glaze over by now, you’re either not a shopper or a seller. For years, my daughters made up their own gift guides, then sent them to me! I completely adored it. Why? Because it was a Guide for me to get them exactly what they wanted! They did the work so I didn’t have to!
So! I’ll cut to the chase- Collections. Gift Guides. Tell me what you offer. Help me make a decision. I’ve already sent out yet another guide to help sellers work in Batches. To save Time creating Content. It contains a few ideas of how the Big Brands are getting ahead of the Spring Gifting Season. Their gift guides will help those customers they serve, get good ideas and save time too!
If you’d like to get your copy of Gift Guides and Collections for Spring, just drop me a line at firstname.lastname@example.org I’ll be happy to send it to your inbox!
As always, thank you for dropping by! Love y’all, Brenda