Collections and Gift Guides…

Spring Gift Guides

Collections… we all have a collections of some sort. Whether it’s Stamps, Spices (yes, when we travel I bring back spices) Vintage Luggage? I had a small collection once that served as a portable office. Some collect oddities  such as watch parts. And, I’ll admit to having a collection of garden pots. Old Garden Tools- yes, the quirkier the better. Silver Serving Pieces? Books? Heirloom Seeds… oh yes, that’s a very nice collection to have. 

Though, you might be surprised to find out I also collect. Now, bear with me and I’ll tell you. After 30+ years in Retail, I tend to collect- very interesting Advertisement Openers. Why? Because I want to know what makes folks open an email, promotion or an ad. I do this so you don’t have to 🙂 …

Last week, I sent out email reminders to Create a Gift Guide for their Mother’s Day promotions. Yes, Gift Guides are one of the most helpful and effective ways to promote your products. Why? Because gift givers want you to give them ideas. And, you may just have what we shoppers think a loved one wants- especially if your gift guides offers different price ranges- and yes, this is regardless of what you offer.

I follow the best and brightest advertisers. They are using Gift Guides or announcing a New Collection. I personally love the announcement of New Collections no matter what it is. Whether you’re a shopper or seller- those two categories- Gift Guides and Collections. Count on it. Why? Inquiring Minds want to know:

1) Because these advertisements are genuinely helpful.

2.) A Collection is a peek into the upcoming season. A Gift Guide helps you make current buying decisions.

If you’re eyes are starting to glaze over by now, you’re either not a shopper or a seller. For years, my daughters made up their own gift guides, then sent them to me! I completely adored it. Why? Because it was a Guide for me to get them exactly what they wanted! They did the work so I didn’t have to!

So! I’ll cut to the chase- Collections. Gift Guides. Tell me what you offer. Help me make a decision. I’ve already sent out yet another guide to help sellers work in Batches. To save Time creating Content. It contains a few ideas of how the Big Brands are getting ahead of the Spring Gifting Season. Their gift guides will help those customers they serve, get good ideas and save time too!

If you’d like to get your copy of Gift Guides and Collections for Spring, just drop me a line at brenda@brenda-wyatt.com I’ll be happy to send it to your inbox!

As always, thank you for dropping by! Love y’all, Brenda

To Write Good Content.. add Whimsy!

Feeling a bit Frazzled?

One of my favorite quotes is:

‘You have to risk a little crazy in order to escape the gravitational pull of the Ordinary.’ by Tom Samet

I’ve found, to write good Content- you have to risk a little crazy… Visual Images like you see her, start telling the story before you write one word. And, it doesn’t really matter what you do or what your business is- Add a little Crazy… For instance if you’re a Coach who helps with time management- maybe that Frazzled Chick will help you get a smile, and your reader will be drawn in to find out more.

It’s Stretch!

Or maybe you teach yoga or stretching exercises- a crazy Frog will help you tell the reasons you know works! Or part of what you do helps folks relax, an image of a sleeping kitty- yes, they’ll get the concept just from the image!

Do you help folks find their purpose or get direction in their lives? I think I’d read about it, if I saw a charming image of this Big Teddy Bear. It’s wonderful to see a path or a road- though don’t you know, this Bear with a pointing bunny on his shoulder would often get the point across in a whimsical way?

And, really isn’t that what good Visual Marketing does? It uses whimsy. It uses Visual Imagery to market their products or services. A sketch of a castle or even a Sandcastle you built yourself- gets the point across! I will say this- to Write Better Read

I read a story weeks ago, I kept hearing in my head- something about ‘walking through raindrops’  I couldn’t find the quote so I adjusted it, and it prompted me to write this quote:

I felt like most of life, no matter what was going on, I was Dancing thru Raindrops without getting wet.’

And why did I write it that way? Well, I found this adorable image of a Frog and a lilypad- under it’s own natural umbrella! Don’t forget- it’s serious times we live in, often with serious solutions- Still. If you find a great whimsical image- yours or not- Let the image tell the story before you write a word! Everything doesn’t have to be serious even when the subject is. Add Whimsy… Love y’all, Brenda

Now, I know y’all have heard about my *Free Monthly Planning Guides and May’s Planning Guide is ready and it’s jam packed with fun things to write about!

Thank you to all who have requested it! This month, there’s a *Bonus*- it’s a *Mother’s Day Gift Guide* for product and serviced based businesses- you’ll learn how to price your products, how to really make the Mothers on your customers’ list feel like Queen for a Day!  So, if that’s You, all you have to do to get to get the Bonus Gift Guide is- *send me an email at brenda@brenda-wyatt I’d love for you to have it!