‘Something to keep our Words afloat’… there’s nothing like a story and more to do just that! See that blue in the opening image? That color is very close to The Brand Color- so easily recognizable that it’s become known as- Tiffany Blue! The jeweler so famous that just a tiny Tiffany Blue box tied with white satin ribbon- portends an engagement ring! I worked for the fragrance division of @tiffanyandco – I often had to wear a suit of that same color with a Tiffany scarf and the rules were strict. Only white ribbon was to be used to adorn their packages with the exception of red ribbon during the holidays! Well, I once had a customer who bought the fragrance, I duly wrapped it per protocol- then he asked me if I would mind wrapping that package with a plain brown wrapper and twine because he wanted it to be a surprise!
Here’s the point, unless you have strong brand colors- famous in fact- natural wraps are your friend. I love natural wraps, they save time and money (you can use them all year round!) Yet, here’s the main reason- Natural wraps create nostalgia and we all know creating good memories of a simpler time is one of the best things you can do!
Think twine, muslin, brown paper bags and tags (stamped with a logo?) that’s a good starting point. I also love crisp cello wrap for almost anything. And honestly old fashioned wax paper uplevels even the simplest fare. That chocolate pecan pie? I wrapped it in parchment tied with natural twine. Somehow the pie seemed more homemade and more delightful!
Newsprint, paper doilies, shredded and tissue paper, butcher’s wrap and rolls of plain brown make a wonderful base or fillers. Spend your money on very nice ribbon- the contrast is often the perfect thing! As is a well designed logo or label. A garden shop I worked for, very often wrapped plants or used folded down paper bags lined with a plastic bag to wrap everything from Forget Me Not’s to Orchids!
Create nostalgia. In fact, creativity and nostalgia aren’t new tools. Yet now, when having an online presence is a necessity- these tools have become even more important! Remember that creativity has been called the newest and best business hack with nostalgia running a close second!
Natural wraps not only save you money, are sustainable and best of all? They’re something to keep your words, your brand and your products afloat in these uncertain times. Be courageous- Dare to be Simple, instead of overdone.
Love y’all, Brenda
*Some of these suggestions are in my free February planning guide (send me an email at- firstname.lastname@example.org to get yours! And! So exciting! I’m working on a ‘Supplies List’ coming soon!