‘To blog or not to blog, that is the question.’
Over the last year, I have spoken with quite a few incredibly talented folks with hopes and dreams for making a life or a living. Without exception, I came away wishing they had a blog. Why?
My #1 reason has always been, when I find an artist, photographer, author, gardener or an amazing cook or teacher, even a seller, I want to know more about them. A blog offers me the chance to get to know you. I tend to head right to their About page. A business which includes a blog, seems more personal, trustworthy; especially if that business includes a Mission Statement. I’d like to know or see some of the folks who work there too.
2. Then, I scan a few of your posts. All businesses large or small seem more trustworthy, more solid, more stable and committed, if there is a blog. My favorite sites show Behind the Scenes. Showing your reader what you do, engages them, tells your story, makes anything more interesting and personalized. For instance, if you’re a jewelry maker, telling me the piece you made was inspired by the hollyhocks that grow outside your studio, brings me into your thinking and surroundings.
An artist who tells me what inspired a painting and a bit of your process gives me a personal experience.
3. Your blog is a Virtual Brick and Mortar shop– a place where folks can enter anytime, look around at their leisure, get a feel for the place and owner. A blog gives folks reasons to be there, get to know you, trust you, your services and your products. And! Trust you enough to sign up with their email- giving you a reliable and inexpensive way to stay in touch.
Love y’all, Camellia
Message from Brenda: Since this post was written, a dear friend, one of the most unique people I’ve ever known, has gone on and been received on the other side. I will miss her terribly. She didn’t have a business. Still. I wish she had shared her stories, which are many, I wish she had written her perspective on things, told her family history and the truly funny stories only she knew how to tell and make us all ‘laugh our sides off’. No doubt she has left behind stories and lessons that have never been told. Just one more reason, for any of you out there who need another reason to blog- this is it. Tell your story.