I developed 9 Principles of Design that work for me. They all work hard for you, especially with Visual Marketing. My Mimi was a florist and my mother dabbled in art and interior design. With that background and some good training while working in retail, these elements were always present and I hope will serve you well.
- Light is always going to be the first principle. It’s that shimmering glimmer of you, the energy that makes you and your designs sparkle.
- Color Which colors you choose tells me a whole lot about You. Vibrant or calm. Passionate or serene. You see what I mean, that bright house with vibrant flowers says something…it’s hard to believe dreary folks live there!
- Texture. Don’t get me started on Texture…it’s been said by fine artists and designers to be one of their favorite ways to add warmth, patina and age.
- Mood. Mood has to be there- whether it’s a moody Angel or a whimsical sketch. Mood sets that stage without one written word.
- Perspective. Whether it’s peering through a window or painting a landscape- good perspective is a must have! That view is charming to me…
- Balance. Ahh, balance. Ok, those cookies aren’t perfectly balanced, yet they’re a good example of balance, color, light, texture and mood. I’ll admit to being so happy I ate quite a few.
- Shape. I could say- Shape and Form– because they are always pleasing to the eye. Beautifully shaped Eggs, rounded nest- all in the boundary of a square- yes, it pleases my eye.
- Time. A sense of Time needs to be part of design. Something is either bright and new or has the patina of age- history if you will. A blend in your designs is what I seek in a well designed marketing plan. It’s a blend of timelessness- daylight or nightfall- yes, give almost anything Time and it looks good.
- Negative Space. Though certainly not last in importance- negative space is an oft neglected art. Did you know in Retail Stores- you can always predict the Value and Price by whether things are jammed and jumbled in (low priced) and then there are high end goods which take up more real estate on a display wall or case (yes, high end- higher price). Space is the easiest upgrade- a big clean out makes a room spacious. Adding Negative Space into your displays, your social media grids, your art, writing and more…uplevels all you do!
Love y’all, Brenda
P.S. Happy Easter! and… If you need help with writing content for April, or could use a few tips- our Free April Planning Guide is there for you! Just email me at firstname.lastname@example.org