This old map hangs on the wall in pride of place, it’s a favorite here at the cottage. Over 40 years old, it’s a map of our home county. A symbol of so many things, still- what I truly love is that it has the backroads, the railways, the river and streams that are so unique, right here. The towns are marked, the main roads that take you quickly from here to there and still has alternatives for ambling through the scenic routes too. It has a legend, a directional compass and pertinent information. Having a plan is one thing, having a map is quite another thing entirely, especially when times are uncertain. And, you may have to adjust the method by which you want to go, for part of the journey.
Did you know that it’s not uncommon for mapmakers who make maps for others, to have difficulty drawing a map for themselves? Good planners don’t always plan well for themselves.
And, while maps are helpful- the best mapmakers will tell you that taking the first step is the most difficult. So many choices! Still. Here’s what they look for- Landmarks, street signs, distinctive displays, prominent public buildings, lighthouses, natural streams, bridges and unusual landscape outcroppings. The main purpose of any trailblazing effort is to find a way forward and more importantly – to find your way back.
A good starting point, for any creative venture is to ask yourself– Why did you decide to go on this journey anyway? And, if the answer is merely- to make money, it will never satisfy you or those who would do business with you. Again, I say – A Map is Essential. It’s your strategy. Some say of strategies- ‘If you can’t write it down, you don’t have a strategy.’ You need a strong plan A and a solid plan B, even the dream of a plan C.
Are you stuck, lost, looking for adventure or at a crossroad? Maybe, the road is blocked or you can’t see two feet ahead of you. If your boat has gone adrift or run aground, you’ll be grateful for a lighthouse! And, what of road signs? This one always puzzled me- Beware of Falling Rocks. Now, what in the world are you supposed to do about a rock in the act of falling? A falling rock is like Hurricane Katrina and what this Pandemic is too. It’s those things that come out of the blue- fall out of the sky or silently, stealthily come at you when you least expect it. Fallen rocks never come marching down the road in full daylight or give much notice when they do. Right?
That’s why your personal Map is Essential. It gives you options. The folks and businesses who do well, when trouble comes, move quickly to adapt. When fashion designers began making face masks, I applauded. When restaurants had to close- the ones who quickly adjusted to Take Out Only- may not have made as much- still going out of business wasn’t an option they considered. Others, who have adapted the best of all- had more than one stream of income. You must create streams of income, or enhance the business you have with personalized service. After speaking with well over a dozen folks who are doing very well with their blogs and other creative businesses, here’s what I’ve found- Bloggers and writers are adjusting their messages, some are using this time to create e-books, developing physical products they can sell, designing for others who want an online presence and even becoming course creators.
And, while a blog might be their home base, still -if they were offering workshops before- they adapted to workshops to be done remotely. If they’re designers, artists or creatives- they poured some of their time into helping parents with children at home- one is offering printable art for kids, exercises, games and more. Others are doing podcasts, developing online classes for adults. I’ve been taking one myself! In fact, I believe they work, because when I was first starting out, I took online courses from this platform, @wordpress every chance I had! It’s how I learned to blog and more. Other creatives have formed cooperatives and collaborations to keep their spirits up and found new outlets for their work. Some are learning to create personalized experiences with potential customers. Others are offering health and nutrition advice. Instead of letting this pandemic be a roadblock, it is time well spent.
Some counselors are offering one on ones, even professionals who were already doing business virtually, were ready even before they saw it coming. Photographers are finding outlets with stock photo companies as a new stream of income. The printing company I use, quickly made masks and liners available, then sold out, rebooted and even sell replacement liners too. I purchased these and am very well pleased.
Others, began offering a free service to go along with their product, even if it’s waiving shipping charges. Still others who own physical businesses finally had the time to deep clean, re-paint and style their places to make them ‘magazine worthy‘ and are uploading photographs online, with a renewal of their customer bases and adding new fans regularly.
*This is worth noting, develop at least one social media outlet, now. Two might be better. When I started blogging, Facebook and Twitter were very active, basically for friends, family and opinion; now, Instagram is truly geared to inspiration and business! And… you’ll find plenty of it there. For me, it’s like taking the scenic view!
At least one course creator has a live Q&A every week, because she knows that having a personal experience is what keeps her students onboard and becoming successful themselves. *I know this is true because I’m one of her students! I also predicted early on that delivery services and professional cleaning services will see a boom in businesses. Every surface will need to be cleaned and this is repeat business.
Those who have reliable transportation are becoming delivery services for other businesses. And, did you know that podcasts are projected to develop into a billion dollar industry? According to AARP magazine- actor Alan Alda, at 84, even managing Parkinson’s disease, is still going strong with over 70 podcasts, if that doesn’t prove any age can do it? Nothing can.
When you feel like you’ve hit a brick wall- look carefully at that map of your business, be willing to adjust, take the scenic route- dream a little, be open to new possibilities. Who knows? You might be the one who is a trailblazer or even teaches the ‘New Rules of the Road.’ If you resist change, it’s frustrating. If you change your outlook and adjust- you might find new ways of doing things are even better than before. A Map is essential. Remember, with a map there’s always more than one way to get where you want to go!
Love y’all, Camellia
*From Brenda: For the last few months, we have been accepting a few one on one coaching sessions from time to time, it’s been a wonderful experience!
*I am taking a course called, Instagram Makeover by Kat Coroy. It’s made a world of differnce in my feed and more! I was honored to be asked to help her with some course updates! Find her @katcoroy and take that course! Xxx
*We also participated in a podcast at the end of 2019, honestly, this may be an option for almost anyone! look into it!
Just the thought of Iconic Southern Scents and my mind drifts to sweet honeysuckle, exotic jasmine, the faint lemony magnolia and deeply fragrant gardenias. To me, Gardenias are the glamor girls of southern flowers, they don’t wear out their welcome and we remember them long after they’re gone. There may be no greater mood lifter than floating a few blooms of camellias, a big magnolia or several gardenias on water in a cut glass bowl or better yet- floating on top of the warm water of a bath, which is unbelievably soothing.
Honestly, just those thoughts can fling on me a full blown case of a Magnolia Fever. And, the cure might be as simple as a Gardenia Elixir. Southern ladies, like many other cultures tended toward using what they had to make amazing extracts for use in all manner of ways, especially when more expensive extracts weren’t readily available, much like Rose Or Orange Blossom Water. Gardenia Extract is similar to those and must be made when gardenias are in bloom. Recently my friend, Rebecca from the great state of Louisiana, posted two ways to use gardenia blooms- one is an infusion of the blooms into heavy cream for her 
Another recipe in her post, is an infusion for steeping gardenia petals in a simple syrup- which I’ve dubbed Gardenia Elixir. Here’s how you make it:
Pastels, pens and pencils. Watercolors, canvas, easel and brushes. Chisels, angles or whisks. Mirrors, lens, makeup or muffin tins. Wood, stone, seeds or soil. Old roses, lace, a box of photographs. Violins, a garden stroll, vintage love letters.
What tools do you possess? Your wisdom, your talents, your joy. Still. Tools and talents only represent potential. Unless you use your tools and talents, nothing to treasure ever happens. Blend your skills, tools and talents, even your limitations – combined with joy, the results are nothing short of miraculous.
Let me prove it with a story… One of the greatest storytellers of all time, as a child actually wanted, to build cardboard castles. He had scissors, paper and glue- the problem ? He was limited by his thumbs which had one joint. His physical defect enabled him to draw illustrations and to write… just not build cardboard castles. He said-
Don’t fret over your limitations, do not neglect the gifts within you… it’s ultimately your treasure. What’s in your treasure chest is the sum of your personality, talents, tools and imagination.
Approach your talents with love, awe and appreciation- for talents are your unique means of expression to the world. Something no one else can do quite like you!
Be careful and wise as to how and when to offer your treasures. When you do, give the full measure of reverent abandon, humility and lavish joy, within your power to employ. Do not fear being fabulous. For as much as we may enjoy the shy muted approach of a sunrise, who wants a halfhearted sunset? Give us the blazing glory; the majestic marvelous magical you.
Why is a gate standing ajar or roses along a fence so inviting? How does a change of pillows or adding a house plant lift the mood? A clean open room or a swath of colorful flowers pleases the eye. Why are we drawn in with a touch of wonder, a bit of mystery or whimsy, just from reading words upon a page? And, what is it about the morning sunlight, a cheerful window box, open shutters, finding an unexpected sculpture, even overlooking a greening field? Emotions are stirred, inspiring the click of a camera, the swath of a paintbrush, the writing of poetry.
Whether you’re writing a novel or a blog post, making a garden plan or creating a room… producing artwork, planning an event or marketing a product or service- Good design is essential. Here are my 5 Principles of Good Design:
1. Structure– This sets the boundaries, writes the outline, establishes the parameters. Structure in creative design includes entryways, walls, fences and paths. Windows, enclosures, doors even garden gates all offer a view from beyond. Structure is the size of a canvas or even the frame of great artwork. Good placement of structure, allows for taking advantage of natural or planned views. Outbuildings, barns, sheds, greenhouses, even porches are good examples, too. Structure is very much like the plot of a story, the layout of a room, setting the stage, doing a first draft or an initial sketch- even a basic recipe. Everything depends on the planned or existing structure.
2. Light and Color. Whether muted or harsh, light is an amazing tool, that’s why we have phrases like ‘… shed light on a subject.’ Words, fabrics even paints are really absorption of light. Twilight in a garden, dark passages, shady fern glades opening onto a patio’s splashing fountain, glistening droplets cool down a sunlit space. Light highlights form. Color can be compared to a main theme, prompting a response. Color draws the eye and keeps it focused. Shades of color massed together are more pleasing than bits here and there. All good storylines have a main theme, color is way to establish theme. Keeping color consistent is important, with the occasional exception of an accent color, always best when used sparingly. Do you enjoy reading about colorful places, delightful folks or being enlightened? Remember that phrase and you’ll do alright.
Tell me your story, don’t leave anything out. Take a photograph, set the scene, put color and emotion – use restraint or abundance to its best advantage and if it’s a recipe… well, you know I want you to do everything except scratch and sniff the spices, vanilla or lemon! Spark my imagination, let me feel the emotions. Let the colors in your art or garden lift my spirits, thrill me with color combinations, set boundaries with a fence, gate or beautiful frame.
Add a focal point as your main character.
In 2016, we were taking a tour of Independence Hall in Philadelphia, the site of new beginnings, expansive ideas, critical decisions and unbounded courage. What sprang forth was- yes, a new nation. Still. These new ideas could bear a high cost. They were Taking the Stairs to form something new. The first steps to form a nation, were taken in this building. The Declaration of Independence was crafted on this site. A period of turbulent challenge and change followed those decisions.
Life changed, forever. Families were separated. Lives were lost. Travel became difficult. Reputations were ruined. Businesses failed. Fortunes were lost.
May I tell you something, you may not believe this- yet it’s true. It’s far easier to climb the steps than to walk down a flight of stairs. Anyone, including me! who’s had knee surgery will tell you- it’s far more difficult to descend rather than ascend. The problem in times like this is our mental state, taking a downward spiral…
