This image captured my imagination a while ago. At first I thought I would write about the joys of a glass room or starting seed in a greenhouse, even on a window sill. For some reason known only to the angels, those were never written yet the image remains. When all but the most essential businesses closed, this image took on a whole new meaning of – Stay at Home or even ‘A Room of My Own’ Those also would have been good subjects. (I’m winding up here to tell you something important!) I’ve realized that as this situation continues-
- The number of emails,
- The number of individual posts on social media increases,
- The recorded calls increase
- And my stress level goes up by the same measure.
I realized that taking care of, limiting what comes into my mind is essential. Now, my background is in retail and marketing, even owning my own business years ago… I know that there’s a tipping point when good information becomes an irritant – regardless of how pertinent, important or even good news is offered. Sending out too much information leads to less business rather than more. Believe me on this one thing if nothing else.
*A word to any size business, when it comes to sending emails- less is more. This applies to how much you send out. An urgent message is an exception. Let me tell you this-
- This morning I spent about an hour unsubscribing from businesses who aren’t relative to my current situation and who are flooding my inbox too often.
- I set filters on how often I receive emails from local businesses and my personal favorite sites. Also, business owners, your need to filter emails just went way up.
- You need to filter and minimize emails from coming into your business email account.
- Don’t overthink this, just do it. In fact stop thinking so much, being sidetracked and unclutter your business accounts and, therefore your clear your mind.
- These are a few ways I’ve chosen to take care of my beautiful mind concerning email messages.
For other social media, individuals and businesses would do well to take a look at filtering the number of posts received from accounts that are putting too many posts out daily. Believe me when I tell you this- During this isolation we are all on information overload.
- Posting too often makes you look desperate.
- It makes you look as if you don’t have enough to do.
- It might even make you an irritant. And!
- It will lead to a drop in followers. Posting less will help you retain them.
Why do we do this? When you are in a panic to get more fans or business – you put more out there, thinking it’s the best thing to do! Right? No, don’t do it– help your friends, followers and associates by posting meaningful content less often and take care of their beautiful minds. There is no way, even a few hundred followers can absorb more than one post per day. (*Posting on stories in IG is a way to post more often- your most loyal fan base is there. And, Facebook might be a place to post more often, since it’s based on friends, family and opinion- still, I think it’s best to post less often) Of course, if you aren’t in business, don’t really care about whether you lose influence- go ahead and post to your heart’s content! Bless your heart.
*Bloggers- when you’re first starting out- you may need to post a few times a week. As you grow- it’s best to post once a week, maybe less often depending on your readers. I received a very important tip from an enthusiastic reader when I first started out- she told me – as much as she loved reading everything I wrote, that she simply couldn’t keep up with every post. And guess what? I had a bit of a personal polling done- the majority said to post less often. This doesn’t mean your folks don’t love you, they just don’t have the time or attention span, not to mention eye strain.
In this time when we are all either working remotely from home for our regular jobs, in an essential worker category or even keeping up with family needs, you will do yourself and your readers a favor and at least think about upgrading your content with your most beautiful photos and your very best words- then send it out less often.
And! While I’m at it- less is more when it comes to word count. Whether you post for business or pleasure, great content in fewer words is well received any time, most especially when folks are on information overload. So, if you have a business and are in danger of losing sales, readers or advertising ? What do you do?
- Limit information.
- Limit how often you post.
- Set limits on how much you, the business owner, allows into your own beautiful mind.
- Think about what your customers need.
- Find a way to give it to them in small bites.
- And always remember your business isn’t about you, darlin’ , it’s about them. Find out what they need and find a way to get it to them.
- Also, don’t forget to leave a comment on sites you follow, it creates connection and community.
- And perhaps most important for taking care of your beautiful mind…If you think of this time as an opportunity instead of a calamity- it will show up in everything you do.
And find a way, a time, a space to clear your mind often…even if it’s in a virtual dream room of your own. like mine… it’s pretty isn’t it? Find a space, a way, a time. Everyone, including your own beautiful mind will thank you for it.
Love y’all, Camellia