I took some time recently to jot down some easy marketing ideas. As we’ve reset the clock- the holiday season begins. I’ve had several small businesses have asked- ‘What will success look like in 2020?’
‘Success, right now, is all about people. Take care of them, and they will take care of the business.’ Jon Juliano
That’s what this and every other holiday season is all about. Remember to take care of people. Your customers are overwhelmed and anxious, just like you are. If we can adjust our mindset from seller to a valuable advisor, one who can be trusted, then business will be easier all around. Let me rephrase that a bit- Move from being solely service or product based to a ‘resource based brand’. They’ll rely on you as a trusted resource. Here are a few of ideas I jotted down:
- 1. Put together a Gift Guide. In your gift guide, add things of various price points and add in a few things you don’t actually sell, yet would be good add-ons. Collaborate? It’s possible or just make a simple easy recommendation. A seller of Handmade Soap, might recommend adding Mineral Salts for a relaxing Bath.
- 2. Offer Ideas – Be the ‘idea’ resource for your products. For example- how to extend the life of perishables- pink pumpkins? *Refrigerate. Use through Thanksgiving for decor. Save the seeds, dry, put into little packets to add some ‘magic’ to a gardener’s gift!
- 3. Offer Gift Certificates. Product based of course! Service based- exercise or dance? Whatever you do, off a good old fashioned gift certificate. *For instruction, perhaps add the perfect dancing shoes or a foot soak too! Gift Cards are always welcome.
- 4. Folks will be hosting smaller events. Bakers? Suggest an easy breakfast, dinner rolls and dessert. One stop shop! *Pastry Gift Card? Smaller budget conscious events inspire DIY projects…If you’re the one who makes Gingerbread House parts- add a recipe for icing and decorations. Are you beginning to get the picture?
- 5. For existing customers- keep in touch. In stress filled times, saying- ‘We’ll get through this. Thinking of you.’ May be all a person needs to hear.
- 6. Provide Value. Value and extra value which is really adding convenience. A length of twine, a ribbon, a small gift tage or an inexpensive surprise adds joy- it’s added value for them- and your business.
- 7. The all important, Four B’s Be memorable. Be Consistent. Be Kind. Be Grateful- a thank you note tucked in goes a long way…
So, there you have it- my 7 Easy Marketing Tips… now don’t go far because as a special edition for a special time… I’ll be sending out an extra post this week for 3 Tips for Product Based Businesses (I personally think there’s probably a way service based businesses can get involved too!’ So! Stay tuned…
Love y’all, Brenda