Simple. Curated. Space. The concept of simplicity is at once easy and difficult to achieve. Ask any realtor the difference between the way a buyer sees a property is often a simple matter of getting rid of clutter. A simple, curated space is visibly more attractive.

Neutral paint colors actually help the buyer’s imagination as to how the place can be made their own. The mix of simplicity and abundance in landscape design is also highly prized. Though a cluttered, unkept yard is off putting. So, how do we choose? There’s an art to abundance and an art to simplicity in almost any design.

Businesses, large and small, are turning more and more to online shops to support the loss of in-store purchases. If you’re setting up an a product page, a website, an online shop or even an in store display- simple and curated helps your customer decide, then imagine your products as their own. Simple isn’t boring. The vintage wooden spoons aren’t lined up like soldiers, they’re artfully arranged with simplicity. Simple table settings may seem plain, yet the color will come from the food and personalities around the table.

If you’re a seller of unique one of a kind pieces- a simple display on frayed fabric is a simple charming display. I once wrote about my favorite small and useful kitchen tools, On white foam core board, I snapped a pic and the tools were easy to recognize. In store or an online shop, this sort of display is easy on the eye, very little explanation needed and easy to price.

Often a product needs a bit of interest, the black striped napkins and ladle become the stars. It’s simple and curated. Cooling racks might not look inviting on their own, add simple cookies- the buyer sees the advantage of owning one.

Often cooked food isn’t as pretty as the ingredients- my grandmother’s egg plate with a single egg sets the scene for deviled eggs. An iron skillet is simply beautiful- a pone of cornbread on a wooden table tell a story.

Before spices are blended- they’re more beautiful than the mix itself as a display. Pretty vintage white linens, a bowl, simple utensils only need a sprig of lavender for me to write a story!

Simple. Curated. Space. Works for almost anything. Simple, neutral and calm space is easy on the eye. It’s a subtle, yet Top Design Tip. Avoid overwhelm any time, now more than ever. Go easy on the eye as often as you can. Simplicity is at once easy and difficult to achieve. It’s doesn’t have to be perfect, just really good. This is one tip I’m confident will boost sales and with a little restraint- you can do it!

Love y’all. Brenda

*Easy Spice Blend:

1-2 Tablespoons Granular Coffee 3-4 Tablespoons Kosher Salt 1-2 Tablespoons Black Peppercorns 1 Tablespoon Paprika 1/2 – 1 Teaspoon Cayenne Pepper (optional) 1 Teaspoon Garlic Powder 1-2 Tablespoons Pure Cane Sugar

*Grind spices together into a rough chop. Store tightly. Perfect as a rub for grilled Meats.