This old map hangs on the wall in pride of place, it’s a favorite here at the cottage. Over 40 years old, it’s a map of our home county. A symbol of so many things, still- what I truly love is that it has the backroads, the railways, the river and streams that are so unique, right here. The towns are marked, the main roads that take you quickly from here to there and still has alternatives for ambling through the scenic routes too. It has a legend, a directional compass and pertinent information. Having a plan is one thing, having a map is quite another thing entirely, especially when times are uncertain. And, you may have to adjust the method by which you want to go, for part of the journey.
Did you know that it’s not uncommon for mapmakers who make maps for others, to have difficulty drawing a map for themselves? Good planners don’t always plan well for themselves.
And, while maps are helpful- the best mapmakers will tell you that taking the first step is the most difficult. So many choices! Still. Here’s what they look for- Landmarks, street signs, distinctive displays, prominent public buildings, lighthouses, natural streams, bridges and unusual landscape outcroppings. The main purpose of any trailblazing effort is to find a way forward and more importantly – to find your way back.
A good starting point, for any creative venture is to ask yourself– Why did you decide to go on this journey anyway? And, if the answer is merely- to make money, it will never satisfy you or those who would do business with you. Again, I say – A Map is Essential. It’s your strategy. Some say of strategies- ‘If you can’t write it down, you don’t have a strategy.’ You need a strong plan A and a solid plan B, even the dream of a plan C.
Are you stuck, lost, looking for adventure or at a crossroad? Maybe, the road is blocked or you can’t see two feet ahead of you. If your boat has gone adrift or run aground, you’ll be grateful for a lighthouse! And, what of road signs? This one always puzzled me- Beware of Falling Rocks. Now, what in the world are you supposed to do about a rock in the act of falling? A falling rock is like Hurricane Katrina and what this Pandemic is too. It’s those things that come out of the blue- fall out of the sky or silently, stealthily come at you when you least expect it. Fallen rocks never come marching down the road in full daylight or give much notice when they do. Right?
That’s why your personal Map is Essential. It gives you options. The folks and businesses who do well, when trouble comes, move quickly to adapt. When fashion designers began making face masks, I applauded. When restaurants had to close- the ones who quickly adjusted to Take Out Only- may not have made as much- still going out of business wasn’t an option they considered. Others, who have adapted the best of all- had more than one stream of income. You must create streams of income, or enhance the business you have with personalized service. After speaking with well over a dozen folks who are doing very well with their blogs and other creative businesses, here’s what I’ve found- Bloggers and writers are adjusting their messages, some are using this time to create e-books, developing physical products they can sell, designing for others who want an online presence and even becoming course creators.
And, while a blog might be their home base, still -if they were offering workshops before- they adapted to workshops to be done remotely. If they’re designers, artists or creatives- they poured some of their time into helping parents with children at home- one is offering printable art for kids, exercises, games and more. Others are doing podcasts, developing online classes for adults. I’ve been taking one myself! In fact, I believe they work, because when I was first starting out, I took online courses from this platform, @wordpress every chance I had! It’s how I learned to blog and more. Other creatives have formed cooperatives and collaborations to keep their spirits up and found new outlets for their work. Some are learning to create personalized experiences with potential customers. Others are offering health and nutrition advice. Instead of letting this pandemic be a roadblock, it is time well spent.
Some counselors are offering one on ones, even professionals who were already doing business virtually, were ready even before they saw it coming. Photographers are finding outlets with stock photo companies as a new stream of income. The printing company I use, quickly made masks and liners available, then sold out, rebooted and even sell replacement liners too. I purchased these and am very well pleased.
Others, began offering a free service to go along with their product, even if it’s waiving shipping charges. Still others who own physical businesses finally had the time to deep clean, re-paint and style their places to make them ‘magazine worthy‘ and are uploading photographs online, with a renewal of their customer bases and adding new fans regularly.
*This is worth noting, develop at least one social media outlet, now. Two might be better. When I started blogging, Facebook and Twitter were very active, basically for friends, family and opinion; now, Instagram is truly geared to inspiration and business! And… you’ll find plenty of it there. For me, it’s like taking the scenic view!
At least one course creator has a live Q&A every week, because she knows that having a personal experience is what keeps her students onboard and becoming successful themselves. *I know this is true because I’m one of her students! I also predicted early on that delivery services and professional cleaning services will see a boom in businesses. Every surface will need to be cleaned and this is repeat business.
Those who have reliable transportation are becoming delivery services for other businesses. And, did you know that podcasts are projected to develop into a billion dollar industry? According to AARP magazine- actor Alan Alda, at 84, even managing Parkinson’s disease, is still going strong with over 70 podcasts, if that doesn’t prove any age can do it? Nothing can.
When you feel like you’ve hit a brick wall- look carefully at that map of your business, be willing to adjust, take the scenic route- dream a little, be open to new possibilities. Who knows? You might be the one who is a trailblazer or even teaches the ‘New Rules of the Road.’ If you resist change, it’s frustrating. If you change your outlook and adjust- you might find new ways of doing things are even better than before. A Map is essential. Remember, with a map there’s always more than one way to get where you want to go!
Love y’all, Camellia
*From Brenda: For the last few months, we have been accepting a few one on one coaching sessions from time to time, it’s been a wonderful experience!
*I am taking a course called, Instagram Makeover by Kat Coroy. It’s made a world of differnce in my feed and more! I was honored to be asked to help her with some course updates! Find her @katcoroy and take that course! Xxx
*We also participated in a podcast at the end of 2019, honestly, this may be an option for almost anyone! look into it!