Stop, Look and Listen…

Stop. Look. Listen. Those street crossing instructions not only kept us safe, they also sent us across the street and on our way. In our continuing series of ‘What will I do with this Time?’ There are design tips, there are inspirational tips and there are marketing tips, which we hope to include as well. Creating streams of income in these challenging times is certain to be important. In a recent Instagram postBlue Doors, a series of doors were matched up with amusing human characteristics. ( Look for the opening photo of the Blue Door on my IG grid) If you hope to sell a service or product, you must Look at the individual needs, hopes and dreams of potential customers. It’s not enough to figure out a way to sell them what you hope to sell- your job is:

  • to figure out their lifestyles,
  • their means to purchase or
  • if what you’re offering is even relevant to their lives.
  • If it is, then this post will help you in your marketing efforts. It’s mostly, Listen and Stop. Here are a few examples:
  • You: ‘Throw out those old spices, make potpourri bags or something.’ * When actually – ‘I was hoping you could help me organize and plan new shelves.’ *If you’d stopped long enough before advising and just listened.
  • You: ‘Why in the world would you put a chair out here?’ ‘Oh, I thought it would be fun to have our coffee out here, while we talk about that new addition.’ *Yikes, if you’d just stopped and listened…
  • Take this dark linen closet- You: ‘Let’s get this cleared out, lighten it up, put in some shelves…’ Stop. Listen. ‘No, I wanted to step into my little home office first- am really interested in…’ *What you saw, wasn’t what she wanted you to look at!’
  • Or listen in on this exchange- You: ‘Mary Beth, the sewing circle would love to have all of this! Then you could have a guest room!’ No, no no. ‘Actually, I was hoping you could design a craft room for me.’ *I hope you didn’t dampen her enthusiasm or talk yourself right out of a job!
  • Look at this all white kitchen- You- ‘We need to get you some color in here, liven things up!’ Really? Here’s what was said- ‘Well we like it, I just need a sisal rug and was hoping you could tell me what size to get.’ *Stop. While you’re ahead.
  • What about those lovely old windows? You: ‘We can get you some shades or curtains in here to cut the glare.’ Um no. ‘I love the light coming in here.’ *Listen. You just lost that job. Full stop.
  • Take this lovely old plant room… You: ‘Let’s replace these rickety doors, get you some metal shelves you can wash down.’ * Really, you just said that? ‘Well, I wanted to give you a plant before we talk about replacing the bathroom wallpaper.’ Thud. Just stop. Listen.
  • And this gorgeous flower room? Please don’t say- ‘Let’s clear it of all the clutter, make it easier to clean…then see where we are!’ Uh NO. ‘Actually, I’m hosting a flower arranging workshops- I really needed help with my son’s room.’ *Please stop while you’re ahead.
  • Doors of opportunity will open if you’ll focus on the customer. The best sales happen when you Stop Selling and Start Listening. Give compliments, not unsolicited advice. And. Listen to this – which applies to anything in life- ‘The cry of the human heart is to be heard.’
  • Marketing today is about making connections, building friendships and gaining trust. Stop. Look. and Listen – first.
  • Love y’all, Brenda