My 3 Favorite Ways to Market Your Business in 2020…

And so it begins… Holidays and Sales. Online shopping, small boutiques, open air markets or garden centers- and let’s not forget pop up shops! From what my research shows- this is where most 2020 holiday sales will occur. My top 3 tips for product based businesses-

  1. Collaborate. Whatever goods you sell- team up with an opposite type of product or business. For instance, fresh pumpkins and amazing cutlery team up for a fabulous holiday table. Rustic pottery and naturals alongside fine wine and delicate goblets on a buffet outdoors. Imagine the possibilities for whatever you sell. 
  2. Open Air Markets. These will prevalent and considered safer than indoor settings- perhaps even a limited Sidewalk Sale. So! Pay close attention to packaging- I love cello, closed canisters and baskets. Folks want to know what they are purchasing is clean, safe and beautiful- not to mention it’s already wrapped! Regardless of what you are selling, your visual content needs to be really good and appealing. For instance, if you sell spice rubs or blends- even baked goods- the single ingredients often will be a more appealing image than just the package. Simple tableware looks wonderful if embellished, even tagged. Think of teaming up with a florist- then, go ahead and set the table for an amazing image. Offer unexpected color combinations and while you’re at it- offer an inexpensive natural gift. (The possibilities are endless- think visual and virtual of whatever you offer!) Speaking of Offers- Free gift with purchase, exclusive access to new or loyal folks- even a mystery offer if 3 or more items are purchased. Offers are one of the best places to let your creativity shine! 
  3. Popup Shops  I have hosted these with my own baked or handcrafted goods and as an added bonus 1-2 local artists were invited to participate. For the location- often the host receives a very small percentage of their sales. Note: if space is limited, ask the artists to have an inventory of their wares- to save space, limit crowding and most important for ease of checkout.  *Please give buyers a quick and easy shopping experience, especially online- checkout without signup, remove anything that slows down the process. 

Please note: You must have an online presence! It’s the most cost effective way to share where you are and what you’re selling. And here’s a few more hints- Use simple styling, simple wraps- for instance, I love wax, brown or parchment paper. Tie with twine, baker’s cord or even satin ribbon. Wrap with a natural linen, burlap, baskets- for everything from baked goods to flowers and plants- these wraps look good and save money too. For your photography: use flatlay photography (coming up in another post!) Layer or carousel to virtually showcase your wares. Begin right now writing holiday copy for your site, brand or blog- this year make sure you’re upbeat with kind understanding, it’s a difficult time. 

So! there you have my 3 favorites- Collaborate. Popup Shops and Open Air Markets with a strong online presence. *Decide on a fun and fair way to double or triple your efforts as you collaborate with others. All the best! 

Love y’all, Brenda